ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Product Design


Agency L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York

Client Dole Sunshine Company + Ananas Anam


Sustainable / Eco-friendly

Annual ID


About the Work

According to the United Nations Industrial Development Organization Next to the oil industry, leather is one of the most polluting production sectors in the world. Could the green answer to leather be found on pineapple leaves? Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change. Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex® A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste. While other vegan alternatives are plastic based and ecologically toxic, Piñatex®is a sustainably sourced textile with a closed loop production. After the rescued pineapple leaves become Piñatex®, the residual leaf biomass is converted into natural fertilizer providing a truly eco-friendly option for the fashion industry.

2022 Awards

Total Points: 45



L&C / New York

PR / Marketing Agency

Peppercomm / New York

Client / Brand

Dole Sunshine Company / Singapore
Ananas Anam / London

Production Company

Suitcase Productions / New York

Music / Sound Production Company

Agosto / Lima

Chief Creative Officer

Gian Carlo Lanfranco
Rolando Cordova


Camden Elizabeth

Music Supervisor

Claudia Incio

Sound Designer

Charly Garcia

Marketing Team

Ananas Anam
Dole Sunshine Team

Senior Vice President

Melissa Vigue

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