ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Piñatex
Agency L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York
Category
Sustainable / Eco-friendly
Annual ID
ADC101_PRD003G
About the Work
According to the United Nations Industrial Development Organization Next to the oil industry, leather is one of the most polluting production sectors in the world. Could the green answer to leather be found on pineapple leaves?
Every year over 2.5 million tons of pineapple are grown in the Philippines.
While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2.
To make a change. Dole, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce Piñatex® A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.
While other vegan alternatives are plastic based and ecologically toxic, Piñatex®is a sustainably sourced textile with a closed loop production. After the rescued pineapple leaves become Piñatex®, the residual leaf biomass is converted into natural fertilizer providing a truly eco-friendly option for the fashion industry.
2022 Awards
Total Points: 45
Gold Cube
Credits
Agency
L&C / New York
PR / Marketing Agency
Peppercomm / New York
Client / Brand
Dole Sunshine Company / Singapore
Ananas Anam / London
Production Company
Suitcase Productions / New York
Music / Sound Production Company
Agosto / Lima
Art Director
Rolando Cordova
Gian Carlo Lanfranco
Chief Creative Officer
Gian Carlo Lanfranco
Rolando Cordova
Creative Director
Tescia Deak
Giancarlo Rodas
Greg Collins
Director
Camden Elizabeth
Music Supervisor
Claudia Incio
Sound Designer
Charly Garcia
Marketing Team
Ananas Anam
Dole Sunshine Team
Senior Vice President
Melissa Vigue
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