ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Product Design

SPLATT Table

Agency WASHINGTON STATE UNIVERSITY / Pullman + Robert + Sarah + Shannon

Client Collaborative table design for ourselves.

Category

Prototype

Annual ID

ADC101_PRD016M

About the Work

The SPLATT Table facilitates group learning and collaborative interactions at various scales. The SPLATT Table’s radial symmetry prevents the existence of any head of the table, eliminating traditional social hierarchies and creating an equitable space that serves all users in equal proportion. An interdisciplinary group of students and faculty from interior design, accounting, communications, and animal sciences at Washington State University designed and developed this product using their greatest asset: a diversity of knowledge and experience. Through the construction of 6 full-scale prototypes and a series of controlled focus groups, an organic arrangement of petals and pockets emerged that allows users to customize their position and involvement at the table. The table’s anthropometrics have been carefully designed to give each user their own physical space. The leg arrangement meets ADA requirements and allows all users ease of movement. Visual access to every user is achieved simply by rotating in one’s chair. The table can be used by a group of 10 or by multiple smaller groups simultaneously. The size and shape allow users enough space for a laptop and accessories or provides educators enough space for classroom learning tools that are accessible from any point at the table. Social distancing is achieved at half capacity and the non-hierarchical layout solves the problem of social awkwardness in public spaces post-COVID. Because users can choose to be closer to the center in the pockets or occupy the outer seats at petals, the SPLATT Table offers new modes of interaction. Simultaneous parallel and radial engagement have the potential to yield powerful ideas in libraries, coffee shops, hospitality, education, and commercial office environments. A clear sense of identity comes from sitting at this table. A community is built when a group gathers here.

2022 Awards

Total Points: 3

Merit Honor

Credits

Internal / In-House Agency

WASHINGTON STATE UNIVERSITY / Pullman

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