ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Product Design

With My Eyes

Agency DENTSU INC. / Tokyo + INITIAL Inc. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo



Science / Medical

Annual ID


About the Work

Across the world, there are 250 million people with low vision, a condition defined by the World Health Organization as having an eyesight of less than 0.3 but greater than or equal to 0.05, even with the aid of correction tools. QD Laser is a company that developed Visirium, a low-level laser technology that projects images directly onto the retina. Using this technology, the company developed a glasses-like correction device for people with low vision. However, through interviews with the target demographic, the company realized that people with low vision do not necessarily seek to see clearly all the time. Based on this unexpected discovery, the company decided to develop a new device that better suited the needs of people with low vision: a camera that lets them capture those moments that they truly wish to see clearly. Another feature of this camera is that visually abled people can also use it, allowing the visually abled and people with low vision to share the same camera. The product enjoyed great interest from investors and other companies, leading to new funding and collaborations. The groundbreaking nature of the product, as well as high expectations for QD Laser's Visirium technology, has helped the company maintain a high share price since being listed on the Tokyo Stock Exchange in February 2021.

2022 Awards

Total Points: 3

Merit Honor



Dentsu Inc. / Tokyo

PR / Marketing Agency


Production Company

AOI Pro. Inc. / Tokyo
Connection Inc. / Tokyo

Art Director

Osamu Takahashi

Creative Director

Takato Akiyama


Kensaku Kakimoto


Mami Koyama


Manami Kakudo

Music Producer

Katsuya Yamada

Sound Mixer

Hiroshi Watanabe

2nd Director

Satomi Inagaki

Business Producer

Hiroki Ochi


Ben Conkey
Yoshiyuki Nishida

Lighting Director

Tetsu Moritera

Music Production Progress

Ken Yonezawa
Yuichi Shinpo

Offline Editor

Mina Tonobe

Online Editor

Kaho Magome

Post Production Producer

Teppei Kaneko

PR Manager

Tappei Uno

PR Planner

Sachiko Nitta
Taishi Iwaki

Production Assistant

Na Zhao

Production Designer

Ryo Nobuka

Production Manager

Ren Yamamoto
Sakii Goutsu

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