ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Digital Experiences / Responsive Environments
Annual ID
ADC101_EXP018M
About the Work
Taiwan’s electric scooter leading brand Gogoro announced its newest model – VIVA MIX in 2021. As the name suggests, it emphasizes the spirit of mixing. Gogoro invited Ultra Combos to jointly plan the product launch event.
In order to present “smart”, which is the key characteristic of VIVA MIX, the team used AGV (Automated Guided Vehicle) from the factory’s production line as a vehicle to accurately guide the scooter in the venue, just like models on a runway.
The team also created an interactive riding experience in the venue. The colors and bricks projected on the floor would change accordingly as different color VIVA MIX riding through, breaking the boundary between digital and physical realms.
In order to present “smart”, which is the key characteristic of VIVA MIX, the team used AGV (Automated Guided Vehicle) from the factory’s production line as a vehicle to accurately guide the scooter in the venue, just like models on a runway.
The team also created an interactive riding experience in the venue. The colors and bricks projected on the floor would change accordingly as different color VIVA MIX riding through, breaking the boundary between digital and physical realms.
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Ultra Combos Co., Ltd. / Taipei City
Client / Brand
Gogoro
Art Director
Ting An Ho
Creative Director
Jay Tseng
Editor
Asking Gee
Nazen Chen
Producer
Nate Wu
Product Manager
William Liu
Programmer
Hoba Yang
Nate Wu
Reng Tsai
Wei-An Chen
Lighting Design
Rokerfly Designer
AGV Programming
Chia-Yun Song
Nate Wu
Reng Tsai
Wei-An Chen
AGV Technology Director
ECON Robot
AGV Trackway Design
Glenn Huang
Character Design
MixCode Studio
Chief Director
Gogoro Creative Team
Choreographer
Les Petites Choses Production
Executor Team
Chi-feng Ying
Choong-Wei Ng
Hsin Chen
Joyce Huang
Prolong Lai
Filming Team
Asking Gee
Bole Studio / Taipei City
Generative Designer
Ke Jyun Wu
Hardware Director
Herry Chang
Hardware Engineering
Alex Lu
Chia-Wei Lin
Chia-Yun Song
Herry Chang
Motion Capture Operator
MoonShine Animation
Motion Graphics Design
Hauzhen Yen
Ting An Ho
Lynn Chiang
Group.G
Yi Chien Cheng
Music Designer
DJ QuestionMark
Network Engineer
KlickKlack Communications
Program Director
Yahoo Tv
Rider Casting
Ooad
Spatial Design & Construction
Event Design
Stage Manager
Cheng Lei Hsu
Technology Director
Nate Wu
Timecode Programming
Wei-An Chen
Visual Operator
Wei-An Chen
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