ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Verizon Fortnite Stadium
Agency R/GA / New York + Momentum Worldwide / New York + Verizon / New York + E-sports Engine / Columbus
Category
Digital Experiences / Virtual Event
Annual ID
ADC101_EXP020M
About the Work
COVID-19 dramatically changed the Super Bowl experience, imposing limitations both in stadium and at home.
Using the power of Verizon 5G and Fortnite builders, the campaign brought Tampa’s Raymond James Stadium to life in one of gaming’s most exciting titles: Fortnite. On Twitter, the campaign recreated fan-favorite Super Bowl moments, including player meet and greets and giveaways. By going virtual, Verizon created a more connected Super Bowl experience than ever before.
40M players witnessed the stadium in game, 2M+ tuned in on Twitch, 1.5M played stadium games, resulting in Verizon being the most discussed telco during Super Bowl week.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/GA / New York
Momentum Worldwide / New York
Client / Brand
Verizon / New York
Production Company
E-sports Engine / Columbus
Wanderlust / Boston
Art Director
Connor Green
Copywriter
Brian Szabo
Chief Creative Officer
Andrew McKechnie
James Robinson
Tiffany Rolfe
Chief Marketing Officer
Diego Scotti
Creative Director
David Byrd
Gio Serrano
Greg Weber
Sam Resta
Creative Technologist
Macklin Andrick
Willem Pickleman
Executive Creative Director
Aaron Mosher
Daniel Barak
David Yankelewitz
Joe Kantrowitz
Producer
Christopher Joyce
Account Director
Stephanie Kim
Associate Creative Director
Derek Heinze
Matt Mortimer
Rene Van Wonderen
Toni Kaleda
Associate Producer
Nikolai Jackowski
Content Producer
Laura Mejia
Senior Integrated Producer
Jessica Kiel
Senior Producer
Shar-dé Ricketts
Strategy Director
Meryl Swagner
3D Design Director, XD
Joe Gourley
Associate Business Leadership
Max Hirsch
Associate Content Producer
Laura Silverman
Associate Director of Project Management
Debra Keneally
Associate Integrated Producer
Maddie Demas
Associate Technology Director
Wade Wojcak
Chief Experience Design Officer
Ben Williams
David Chamberlain
Chief Media Officer
John Nitti
Content Producer, Post Production
Sasha Skulinets
Creative Director, Animation
Chris Vranos
Director of Experiential
Christina Hull
Director of Social & Emerging Media
Stephanie Paige Miller
Director, Business Leadership
Lynsey Wright
Director, Content Production
Chris Detoy
Group Director, Business Leadership
Melissa Misiak
Management Supervisor
Wesley Roman
Managing Director, Client Services
Joe Ladd
Senior Connections Planner
Akua Harris
Emily Arnold
Senior Creative Technologist
Austin Bennett
Senior Graphic Designer, XD
Alain Baburam
Senior Influencer Strategist
Sarah Yellen
Senior Manager, Business Leadership
Emily Luckow
Erik Nisson
Senior Project Manager
Sara Costa
Senior Strategist
Corey Kindberg
Ian Bush
Senior Video Editor
Bryan Wetzel
Craig Holzer
Jake Benjamin
SVP Director of Content Production
Spring Clinton
SVP Director of Integrated Production
Melissa Hamilton
VP Brand Development
Kristin McHugh
VP Director of Strategy
Aimee O'Rourke
VP Director, Business Leadership
Nicole Pincus
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