ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Experiential Design

Verizon Fortnite Stadium

Agency R/GA / New York + Momentum Worldwide / New York + Verizon / New York + E-sports Engine / Columbus

Client Verizon

Category

Digital Experiences / Virtual Event

Annual ID

ADC101_EXP020M

About the Work

COVID-19 dramatically changed the Super Bowl experience, imposing limitations both in stadium and at home. Using the power of Verizon 5G and Fortnite builders, the campaign brought Tampa’s Raymond James Stadium to life in one of gaming’s most exciting titles: Fortnite. On Twitter, the campaign recreated fan-favorite Super Bowl moments, including player meet and greets and giveaways. By going virtual, Verizon created a more connected Super Bowl experience than ever before. 40M players witnessed the stadium in game, 2M+ tuned in on Twitch, 1.5M played stadium games, resulting in Verizon being the most discussed telco during Super Bowl week.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

R/GA / New York
Momentum Worldwide / New York

Client / Brand

Verizon / New York

Production Company

E-sports Engine / Columbus
Wanderlust / Boston

Art Director

Connor Green

Copywriter

Brian Szabo

Chief Marketing Officer

Diego Scotti

Creative Technologist

Macklin Andrick
Willem Pickleman

Account Director

Stephanie Kim

Associate Creative Director

Derek Heinze
Matt Mortimer
Rene Van Wonderen
Toni Kaleda

Associate Producer

Nikolai Jackowski

Content Producer

Laura Mejia

Senior Integrated Producer

Jessica Kiel

Senior Producer

Shar-dé Ricketts

Strategy Director

Meryl Swagner

3D Design Director, XD

Joe Gourley

Associate Business Leadership

Max Hirsch

Associate Content Producer

Laura Silverman

Associate Director of Project Management

Debra Keneally

Associate Integrated Producer

Maddie Demas

Associate Technology Director

Wade Wojcak

Chief Experience Design Officer

Ben Williams
David Chamberlain

Chief Media Officer

John Nitti

Content Producer, Post Production

Sasha Skulinets

Creative Director, Animation

Chris Vranos

Director of Experiential

Christina Hull

Director of Social & Emerging Media

Stephanie Paige Miller

Director, Business Leadership

Lynsey Wright

Director, Content Production

Chris Detoy

Group Director, Business Leadership

Melissa Misiak

Management Supervisor

Wesley Roman

Managing Director, Client Services

Joe Ladd

Senior Connections Planner

Akua Harris
Emily Arnold

Senior Creative Technologist

Austin Bennett

Senior Graphic Designer, XD

Alain Baburam

Senior Influencer Strategist

Sarah Yellen

Senior Manager, Business Leadership

Emily Luckow
Erik Nisson

Senior Project Manager

Sara Costa

Senior Strategist

Corey Kindberg
Ian Bush

Senior Video Editor

Bryan Wetzel
Craig Holzer
Jake Benjamin

SVP Director of Content Production

Spring Clinton

SVP Director of Integrated Production

Melissa Hamilton

VP Brand Development

Kristin McHugh

VP Director of Strategy

Aimee O'Rourke

VP Director, Business Leadership

Nicole Pincus

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