ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Experiential Design

Hi Toilet

Agency TBWA\HAKUHODO Inc. / Tokyo



Environmental Design / Work / Public / Community Spaces

Annual ID


About the Work

The world is becoming contactless. People need to be more sensitive to personal hygiene than ever before.But what about public restrooms? Hi Toilet is the world's first contactless toilet, born in August 2021 as part of "THE TOKYO TOILET," by Shibuya Ward, Tokyo to reimagine public restrooms. What we've designed is a voice-activated toilet experience that is 100% hands free. What's notable about this toilet is that it is a public installation designed to be universally accessible as a physical and interactive experience. The final design was completed through repeated trial and error to create the most user-friendly public restroom experience.

2022 Awards

Total Points: 3

Merit Honor




Art Director

Yuhei Ito

Chief Creative Officer

Kazoo Sato

Creative Director

Tetsuya Umeda

Director of Photography

Junya Taguchi

Technical Director

Takeru Kobayashi

Director / Editor

Kohei Inoue

Film Producer

Yuki Sakamoto

Graphic Producer

Ryutaro Saito


Kozo Takase

Production Manager

Miho Tabuchi

Structural Design

Hideaki Kubo
Mizuki Miura
Yumi Tsushima

Technical Creative Director

Roy Ryo Tsukiji


Eric Ellefsen
Jonathan Genki Fujimura

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