ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Experiential Design / Guerrilla / Stunt
Annual ID
ADC101_EXP025M
About the Work
During the 2021 holiday season, Dr. Seuss Enterprises & Vacasa teamed up to let guests book the ultimate holiday stay in the Grinch’s very own cave.
We completely immersed guests in the world of the Grinch by transforming a 5,700 square-foot, hand-carved cave into a shockingly accurate recreation of the Grinch’s magical, multi-level residence.
A kitchen stocked with roast beast, Who-pudding, and an emergency stash of Who-hash. A music room featuring the Grinch's organ and even Max’s drum set.
We outfitted the entire cave with all of the Grinch's gadgets; his over-the-top coffee machine, armoire with green furry pants, a full-body brush, and all the kitchen supplies one would need to host a proper FEAST! FEAST! FEAST!
And for the guests who weren’t able to book the stay within seconds of the listing going live, we captured the cave in 3D so fans could take an interactive tour.
Not only did a lot of people want to stay in the cave… a lot of people heard about it too.
The activation was featured in 518 publications, resulting in 1,262,156,997 impressions. All within 8 days of the initial announcement.
We completely immersed guests in the world of the Grinch by transforming a 5,700 square-foot, hand-carved cave into a shockingly accurate recreation of the Grinch’s magical, multi-level residence.
A kitchen stocked with roast beast, Who-pudding, and an emergency stash of Who-hash. A music room featuring the Grinch's organ and even Max’s drum set.
We outfitted the entire cave with all of the Grinch's gadgets; his over-the-top coffee machine, armoire with green furry pants, a full-body brush, and all the kitchen supplies one would need to host a proper FEAST! FEAST! FEAST!
And for the guests who weren’t able to book the stay within seconds of the listing going live, we captured the cave in 3D so fans could take an interactive tour.
Not only did a lot of people want to stay in the cave… a lot of people heard about it too.
The activation was featured in 518 publications, resulting in 1,262,156,997 impressions. All within 8 days of the initial announcement.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Counsel / San Diego
Related Awards
