ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
9/12: The untold story of reconnecting New York
Agency Verizon Creative Marketing / New York + PixelPusher / New York + Boombox / New York + Unit 9 / Los Angeles
Category
Experiential Design / Wildcard
Annual ID
ADC101_EXP030M
About the Work
To commemorate the 20th anniversary of 9/11, Verizon created “9/12: The Untold Story of Reconnecting New York.” This one-day, real-time, immersive MMS experience used AR, VR, audio, and interactive media to tell the stories of the Verizon employees who were there—drawing from their first-hand experiences at the badly damaged corporate headquarters that connected all of Lower Manhattan and Wall Street—and the restoration efforts that became crucial for the comeback of the city, as well as the nation.
An invitation went out for users to join the event on 9/12 and throughout the day, participants were sent new texts every hour, at the times of day the events actually happened twenty years ago, putting them in the shoes of the employees who were there.
Over 300,000 MMS messages were sent out on the launch day alone.
On a day when most of the world could only watch, Verizon employees were there to help rebuild Manhattan. 9/12 pays tribute to the incredible resilience, courage, and willpower of the 14,000 Verizon employees who showed up and made a profound impact on our nation’s recovery in the aftermath of 9/11.
An invitation went out for users to join the event on 9/12 and throughout the day, participants were sent new texts every hour, at the times of day the events actually happened twenty years ago, putting them in the shoes of the employees who were there.
Over 300,000 MMS messages were sent out on the launch day alone.
On a day when most of the world could only watch, Verizon employees were there to help rebuild Manhattan. 9/12 pays tribute to the incredible resilience, courage, and willpower of the 14,000 Verizon employees who showed up and made a profound impact on our nation’s recovery in the aftermath of 9/11.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
PixelPusher / New York
Internal / In-House Agency
Verizon Creative Marketing / New York
Production Company
Unit 9 / Los Angeles
Music / Sound Production Company
Boombox / New York
Creative Director
Caroline Lueng
Roger Dario
Editor
Joshua Rathmell
Executive Creative Director
Marc Sobier
Executive Producer
Giacomo Vigliar
Winslow Dennis
Associate Creative Director
Jen Le Lu
Jessy Cole
Business Affairs Manager
Deb Horvath
Senior Creative Director
Martin Martinez Virginillo
Melissa Avery
Tofer Moran
Senior Producer
Jason Legge
Joanna Lee
Strategy Director
Annie Bedard
Technical Director
Andrew Harris
Scott Ashmore
3D
Cyrill Durigon
Luis Chiques
Rowan Simpson
Shaun Larkin
Assistant Producer
Melissa Urbay
Associate Account Director
Oscar Martinez
Audio Director
Dani Valkova
Creative Director (Conception)
Emil Asmussen
Hannah Neil
Mark Vatsel
Director (Films)
Lefty
Director of Production
Mindy Lubert
Director of Strategy
Sangeet Pillai
Director, Executive Producer
Lizzie Haberman
Executive Producer (Films)
Emily Malito
Managing Director, Integrated Production
Rob Beck
Senior Producer
Jose Diaz
Senior Project Manager
Miriam Fontaine
SVP Chief Creative Officer
Andrew McKechnie
VP, Creative Marketing & Ops
Mike Wente
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