ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Photography

The Bigger Crash - Irma

Agency Jung von Matt AG / Hamburg + Square Pixel / Rio de Janeiro + Stabbiolo Music / Sarteano

Client Hyundai

Category

Design for Good / Photography

Annual ID

ADC101_DFG058M

About the Work

To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels. To shed light on this issue, Hyundai launched "The Bigger Crash" campaign to highlight the urgency with which we need to act and humbly reconsider some of the mistakes made in the past. At the first sight our campaign looks like a common car crash but if you look carefully you will notice it's more than that. Each picture frames what an hurricane leaves behind. Name and speed highlighted are now making sense because are connected to the catastrophe. Every picture is authentic. They have all been taken by professional photographers who have been witnessing and capturing these kinds of tragedies. The campaign took place globally during the week of COP26. But while the conference was held behind closed doors, Hyundai wanted to share its take on this important topic through outdoor, digital outdoor, social media and press.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Jung von Matt AG / Hamburg

Production Company

Square Pixel / Rio de Janeiro

Music / Sound Production Company

Stabbiolo Music / Sarteano

Director

Rapha Dias

Editor

Hugo Freitas

Executive Creative Director

Peter Waibel
Rico Noël

Executive Producer

Aramis Barros
Rapha Dias

Sound Designer

Davide Vannuccini

Strategist

Jana Zinthaefner

Account Director

Thien An Nguyen

Head of Production

Armin Gauss

Motion Graphics

Bernardo Santos

Post Production

Dominik Schmutzer
Sascha Pabst

Project Manager

Ann-Katrin Bruse
Julia Schuessler

Account Manager

Marcelo Vidal

Business Director

Marco Schubert

Head of Strategy

Kevin Tiedgen

Original Music

Alessandro Cristofori
Diego Perugini

Post Production Manager

Gabriela Fragoso

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