ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Photography
Annual ID
ADC101_DFG059M
About the Work
To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind: Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.
To shed light on this issue, Hyundai launched "The Bigger Crash" campaign to highlight the urgency with which we need to act and humbly reconsider some of the mistakes made in the past. At the first sight our campaign looks like a common car crash but if you look carefully you will notice it's more than that. Each picture frames what an hurricane leaves behind. Name and speed highlighted are now making sense because are connected to the catastrophe. Every picture is authentic. They have all been taken by professional photographers who have been witnessing and capturing these kinds of tragedies. The campaign took place globally during the week of COP26. But while the conference was held behind closed doors, Hyundai wanted to share its take on this important topic through outdoor, digital outdoor, social media and press.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Square Pixel / Rio de Janeiro
Music / Sound Production Company
Stabbiolo Music / Sarteano
Art Director
Francesca Montrucchio
Luis Paulo Gatti
Copywriter
Matteo Maggiore
Matthias Hess
Florian Kleiss
Creative Director
Luis Paulo Gatti
Matteo Maggiore
Matthias Hess
Director
Rapha Dias
Editor
Hugo Freitas
Executive Creative Director
Peter Waibel
Rico Noël
Executive Producer
Aramis Barros
Rapha Dias
Sound Designer
Davide Vannuccini
Strategist
Jana Zinthaefner
Account Director
Thien An Nguyen
Head of Production
Armin Gauss
Motion Graphics
Bernardo Santos
Post Production
Dominik Schmutzer
Sascha Pabst
Project Manager
Ann-Katrin Bruse
Julia Schuessler
Account Manager
Marcelo Vidal
Business Director
Marco Schubert
Head of Strategy
Kevin Tiedgen
Original Music
Alessandro Cristofori
Diego Perugini
Post Production Manager
Gabriela Fragoso
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