ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Photography

The New People Shaping Our Future

Agency Michelle Watt + Oliver Wyman / New York

Client Oliver Wyman

Category

Portraiture / Series

Annual ID

ADC101_PHO014S

About the Work

Based on Oliver Wyman’s proprietary research on archetypal consumer trends unfolding from our recent Black Swan event—the COVID-19 pandemic, I worked with their forum team to craft and stage eight portraits showcasing the unique personas at the forefront of critical macro trends disrupting society and organizations today. Each is a story in themselves, rooted in real research but through the visual language of Baroque Renaissance art carrying the timeless qualities of lore, already making their mark and living amongst us today, leading their own modern-day Renaissance.

2022 Awards

Total Points: 21

Credits

Client / Brand

Oliver Wyman / New York

Freelancer

Michelle Watt

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