ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Photography


Agency Goodby Silverstein & Partners / San Francisco

Client Lunchables


Food / Series

Annual ID


About the Work

For the last 30 years, Lunchables has helped kids build their lunch their own way. Which made us wonder: what else could kids build with Lunchables? So we repositioned Lunchables as its own building toy—“The Toy You Can Eat”—and started building everything from penguins to robots to trains, out of nothing but Lunchables. To bring our builds to life in print, we took our favorite builds and built miniature sets around them, shooting them all practically. We shot each build from low angles to make the food feel larger than life. This could have easily been created with CGI or in Photoshop, but we wanted to make the food and the background feel tactile and real. We created a medieval castle setting for our Pretzel Trojan Horse, a vibrant Parisian outdoor set for our Kabobbles Eiffel Tower and a golden-hour rocket launch for our Cracker Stacker Rocket. Each setup was meticulously crafted, down to little miniature humans and toy buses—then the food was placed in position for the final frame. These images were so simple and graphic that we also turned them into billboards that ran in Times Square. In a packaged-goods category that traditionally features smiling kids and giant pack shots, we made the food the hero, creating graphic posters out of our simple builds.

2022 Awards

Total Points: 9



Goodby Silverstein & Partners / San Francisco

Production Company

Crawford & Company
FAO Schwarz
Food Scale Builds
GS&P Films
Keena + Stebs
Prop & Spoon
VGS Studio
Visual Citi

Art Director

Ryan Harper


Stephen Pacheco

Chief Creative Officer

Margaret Johnson

Creative Director

Daniel Righi
Kurt Mills


Zach Crawford

Account Director

Callen Gustafson

Associate Director

Katie Hunstad
Mollie Raab

Business Affairs Manager

Yelena Kompaneyets

Line Producer

Amanda Steigerwald


Samuel Nordemann

Senior Producer

Marina Rodrigues

Account Manager

Carmen Guan

Analytics Strategist

Grace Goodby

Associate Brand Manager, Brand Activation

Molle Klein

Associate Director, Brand Activation

Ashley Delaney

Brand Camp Strategic Development Manager

Ariel Berk

Brand Strategy Director

Gabriella Dishotsky

Chief Merchandising Officer

David Niggli

Communication Strategy Director

Dong Kim

Creative Director, Visual Merchandising

Dennison Lalla

Digital Technician

Josh Lewis

Director of Broadcast Production

Leila Gage

Director of Business Affairs

Judy Ybarra

Director of Film Content & Partnerships

Jp Patterson


Harlan Silverstein

Director/Director of Project Management

Zahir Merchant

Director/National Account Exec

Christopher Might

Event Photographer

Justin Keena

Executive Producer, Social & Experiential

Gemma Edward Aron

Food Stylist

Casey Dobbins

Food Stylist

Randy Mon

Group Account Director

Becca Morris

Group Brand Strategy Director

Kelly Evans-Pfeifer

Group Strategy Director of Analytics

Taylor Grant

Head of Brand Camp

Graham North

Managing Partner

Brian McPherson

Marketing Director

Rachel Drof

Partner, Head of Brand Strategy

Bonnie Wan

Partner, Head of Communication Strategy

Christine Chen

Photographer Assistant

Emilio Diaz

Prepress company

DMAX Imaging

President, Kids Snacks & Beverage

Adam Butler

Print Producer

Noah Dasho

Production Designer, Food scale models

Kerry Coutu

Senior Analytics Strategist

Jack Sloman

Senior Communications Strategist

Jacob Sperla

Set Designer

Liza Nelson

SR Associate Brand Manager

Ann Symonanis

SR Marketing Analyst

Peter Hook

Sr. Associate

Diana DeLeon-Hunter


Jennie Hubbard

VP Media Director

Aileen Gattuso

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