ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Products / Commercial / Series
Annual ID
ADC101_PHO036M
About the Work
Creating a vision for the future of automobility and the rise of electric cars was the main idea behind this project commissioned by Porsche AG to promote its new Taycan model. I have created a series of images of the car in futuristic-looking locations and overlaid multiplied cars onto the photographs to achieve an effect of a world filled with electric Taycans.
I came up with the idea of creating a futuristic world filled with electric Taycans - to show where the automotive industry is headed.
I took the Taycan for a ride across four European countries and placed it against the backdrop of clean, futuristic-looking urban and out-of-town locations, and multiplied it in final images to match a vision of a world filled only with electric cars.
I came up with the idea of creating a futuristic world filled with electric Taycans - to show where the automotive industry is headed.
I took the Taycan for a ride across four European countries and placed it against the backdrop of clean, futuristic-looking urban and out-of-town locations, and multiplied it in final images to match a vision of a world filled only with electric cars.
2022 Awards
Total Points: 3
Merit Honor
Credits
Post Production Company
INK Studio / London
Freelancer
Tomek Makolski
Photographer
Tomek Makolski
Managing Editor Porsche Newsroom
Julian Hoffmann
Photographer's Assistant
Adam Gocel
Otto Sot
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