ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Photography

Family Spirit

Agency Michelle + FRED & FARID / New York

Client Rémy Martin


Products / Commercial / Series

Annual ID


About the Work

With the aim to celebrate Asian American excellence, I worked with Rémy Martin to create a Lunar New Year campaign embracing the paradoxes and tensions that lie within Asian American identity. Pulling from my personal experience as an Asian American woman, I created and staged narratives featuring three modern-day, Asian American leaders that illustrate Lunar New Year as a moment of gathering and unity, one that closes generational gaps and builds cultural bridges.

2022 Awards

Total Points: 3

Merit Honor



Fred & Farid / New York


Michelle Watt

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