ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Products / Commercial / Series
Annual ID
ADC101_PHO037M
About the Work
With the aim to celebrate Asian American excellence, I worked with Rémy Martin to create a Lunar New Year campaign embracing the paradoxes and tensions that lie within Asian American identity. Pulling from my personal experience as an Asian American woman, I created and staged narratives featuring three modern-day, Asian American leaders that illustrate Lunar New Year as a moment of gathering and unity, one that closes generational gaps and builds cultural bridges.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Fred & Farid / New York
Freelancer
Michelle Watt
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