ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Street
Annual ID
ADC101_PHO040M
About the Work
To show those touching and infinitely subtle human stories, the photographer had to blend in, to become an emotional sponge and feel intensely the emotions of the protagonists he was photographing. He had to become invisible, so he can witness and immortalize genuine behaviors of people. In the purest style of photojournalism, the photography is bringing to the viewer all the true emotions of the situations. This campaign is a very rare moment of grace and true humanity that we need to savor and respect.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
VMLY&R / Red Fuse / Paris
Art Director
Melanie Forster
Copywriter
David Dominguez
Chief Creative Officer
Dimitri Guerassimov
Fred Saldanha
Creative Director
Ricardo Dolla
Vitor Menezes
Executive Producer
Barbara Safarova
Photographer
Mathieu Membré
Account Director
Sindy Ng
Managing Director
Pater Harrison
Retoucher
Julien Paris
Business Director
Bruno Toporovschi
Head of Strategy
Elizabeth Foord
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