ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Wildcard / Series
Annual ID
ADC101_PHO042M
About the Work
Counter Space is not just a cooking show. It’s using food as a lens to look at current events, the state of the planet, and the identities of its inhabitants. Coming amid the throes of a global pandemic, food shortages, and a changing climate, show host and chef Sophia Roe uses food as a lens to see our changing world. Her innate passion for food has always been connected to an understanding—from a young age—that some people have access to nutritious foods, while others simply do not. This duality is the foundation for Sophia’s work: celebrating the beauty and art in cooking while creating resources to advance food justice and build more sustainable, equitable systems.
When ideating this season’s promotional photography, we were inspired by Sophia's curiosity and alternative view on food. We photographed her practically through a clear “dining room table” interacting with food, ingredients and spices featured in the season. We wanted Sophia to appear as if she’s outside in order for us to reflect a larger world and a global conversation. Because all shots were done completely in camera with no compositing, the result created a surreal series of images that reflect the show’s different perspective and opens a window to global issues.
When ideating this season’s promotional photography, we were inspired by Sophia's curiosity and alternative view on food. We photographed her practically through a clear “dining room table” interacting with food, ingredients and spices featured in the season. We wanted Sophia to appear as if she’s outside in order for us to reflect a larger world and a global conversation. Because all shots were done completely in camera with no compositing, the result created a surreal series of images that reflect the show’s different perspective and opens a window to global issues.
2022 Awards
Total Points: 3
Merit Honor
Credits
Media Distribution Company
VICE Media Group / Brooklyn
Art Director
Victoire Coyon
Photographer
Enmi Yang
Design Director
Francisco Lopez
Makeup Artist
Claudia Lake
Creative Director / Global Design
Julie Ruiz
Design Coordinator
Madeline Concannon
Food Stylist
Jamie Kimm
Host
Sophia Roe
Manager, Creative Production
Alec Martin
Production Designer
Kendyll Legier
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