ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Fashion Design


Agency STUDEO / Tokyo



Traditional / Clothing Design

Annual ID


About the Work

"THE LEATHER SCRAP KIMONO" - Transforming Unused Leather Edges into Ridgelines Through Japanese Aesthetics- Brief / Background Ezo deerskin leather originates from Hokkaido, Japan, and is hunted to prevent damage to crops and forests, which has become an increasingly serious issue in recent years. We attempted to present the appeal of Japanese leather without wasting any of this precious material, from a multifaceted perspective on the state of modern leather culture and industry in an age when SDGs are of utmost importance. Solution The natural shape of this precious material embodies the spirit of the animal from which it came. Unfortunately, the edges of the leather, which have their own natural beauty, are cut off and discarded during the production process. We focused on highlighting the beauty of the organic curves of the leather's edges, and used them to create an image a mountainous landscape where wildlife naturally resides, and crossed it with Yugen - the concept of the subtle and profound - to create a world reminiscent of Japanese ink painting, and rendered the mountains’ ridgelines to appear on each piece of leather. The fog that rises in the air is reproduced by a skilled craftsman using an airbrush to delicately control the shading. A total of 100 pieces of leather, each with its own unique gradient, were glued together by hand so that no seams appeared, and finally it was tailored into a KIMONO, a traditional garment that uses fabric in its entirety without any waste. The ancient human spirit of cherishing things, the aesthetic sense of the Japanese people, and the exceptional skills of leather craftsmen all came together in the completion of this work.

2022 Awards

Total Points: 9


Design Firm

STUDEO / Tokyo

Art Director

Machi Kagawa

Creative Director

Tatsuki Ikezawa


Tomoe Shinohara


Yuki Kishii

Photo Editor

kanako Sato


Sayuki Inoue

Film Director

Mitsuo Abe

Hair & Makeup

Ryoji Inagaki

Kimono Styling

Keiko Honda


Misuzu Yamamoto




Fukushima Kagaku Kogyo
Ayako Nagahashi


Ito Sangyo
Sinco Sangyou

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