ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
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Category
Design for Good / Illustration - Single or Series
Annual ID
ADC101_DFG050M
About the Work
Black women are 42% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care.
Breast cancer care is not equal.
How do we get Black women the equal care they need, so they can feel safe enrolling in ground breaking and life-saving clinical trials?
ERASE THE LINE campaign launched the world's first digital platform designed specifically for Black women by black women. It provides them with the tools to identify what cancer support they should be getting and rate the cancer care they're receiving, to identify and choose which hospitals and healthcare systems are successfully providing equal care to Black women.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Intouch Group / New York
Post Production Company
VideoCubo.tv / São Paulo
Chief Creative Officer
Susan Perlbachs
Creative Director
Ivan Blotta
Ron Larson
Diana Krulik-Bentzen
Executive Creative Director
Nicholas Capanear
Illustrator
Luciano Cian
Producer
British Randle
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