ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Illustration

UNTYPICAL STORIES

Agency BUNTIN / Nashville + HORNET / NEW YORK

Client SAZERAC 1792
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Annual ID

ADC101_ILT003G

About the Work

There are lots of bourbon whiskeys that look and talk the same way: rugged, rustic and outdoorsy. But Sazerac's 1792 bourbon is different – more urban, more stylish, more sophisticated. So we decided to embody that difference and put it at the heart of a new campaign called ‘The UNtypical Stories’, a digital and social initiative featuring tales of untypical nights told in untypical ways. Each story is brought to life by a different artist through highly crafted illustration, animation and sound design.

For the first UNtypical story, we partnered with director Ariel Costa and production company Hornet to make an animated film infused with influences as diverse as noir, jazz and Escher. A one-of-a-kind cosmopolitan aesthetic was developed by combining analog and digital collage, quirky character design, unexpected camera movements, and an animation style that feels both organic and smooth. A surreal world was created where the laws of gravity mean nothing, and the viewer is immersed in a night like no other.