ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Animation / Single
Annual ID
ADC101_ILT012S
About the Work
What consumers in the new era need is not a brand-new smart car brand, and they don't understand what the "overall and in-depth intelligence of whole car" can bring. In this case, we are away from the standardized parameters that are used for propagation, abandons the transmission of dry product selling points, but tells the simple insight of travel in the new era.
IM Motors is a brand that relies on technology and respects human nature, and the film of Toby also starts from exploring the ultimate philosophy of "I": abandoning the professional label defined by popularity and the label set by people in the circle, we ask: So what am I?
The answer comes from the true and brave analysis of "I"--redefining the relationship between the car and me with the romantic science geek's thinking;
So,this car is no longer a car, but an extension of my body the body of my soul. There is never a shortage of a new smart car, Only missing a new me. This car is me.
IM Motors is a brand that relies on technology and respects human nature, and the film of Toby also starts from exploring the ultimate philosophy of "I": abandoning the professional label defined by popularity and the label set by people in the circle, we ask: So what am I?
The answer comes from the true and brave analysis of "I"--redefining the relationship between the car and me with the romantic science geek's thinking;
So,this car is no longer a car, but an extension of my body the body of my soul. There is never a shortage of a new smart car, Only missing a new me. This car is me.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
W / Shanghai
Client / Brand
IM motors / Shanghai
Copywriter
Suanchen Sun
Meijia Xu
Chief Creative Officer
3 Water Li
Executive Creative Director
Ken Tao
AAD
Nina Ni
Art
JIadong Tao
Associated Strategy Director
Andy Huang
Marcy Lai
CGH
Sangeng Wang
Yuanye Chen
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