ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Promotional / Collateral / Series
Annual ID
ADC101_ILT023S
About the Work
The Sports Tops campaign on the Nike Brazil portal features photos, videos, quizzes, and illustrations that aim to inspire women from real stories, and especially to help them choose the ideal sport's top for their body.
Developed in partnership with the Live agency, the project has the participation of Rafa Brites, Nicolle Merhy, Bia Ferreira, Alice Yuri, Mayara Rosa, Letticia Munniz, Aisha Mbikila, and Thawany Peroli.
In total 16 illustrations were created, 8 of them to be used on social media and videos as animated stickers and 8 of them as posters of each woman chosen to participate in the campaign.
The campaign continues on the air on Nike's official website in Brazil and on social networks for the brand itself and the women chosen for the campaign. As a result of the project, each woman portrayed in the campaign presented the other with a kit with her printed poster and a customized kit with illustrated stickers.
Developed in partnership with the Live agency, the project has the participation of Rafa Brites, Nicolle Merhy, Bia Ferreira, Alice Yuri, Mayara Rosa, Letticia Munniz, Aisha Mbikila, and Thawany Peroli.
In total 16 illustrations were created, 8 of them to be used on social media and videos as animated stickers and 8 of them as posters of each woman chosen to participate in the campaign.
The campaign continues on the air on Nike's official website in Brazil and on social networks for the brand itself and the women chosen for the campaign. As a result of the project, each woman portrayed in the campaign presented the other with a kit with her printed poster and a customized kit with illustrated stickers.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
ℓiⱴε / São Paulo
Client / Brand
Nike / São Paulo
Post Production Company
Gorilla Company / São Paulo
Freelancer
Camila Rosa
Art Director
Bruno Osório
Mariana Ferreira
Animator
Flyz.studio
Creative Director
Pedro Becker
Samir Arrage
Photographer
Pedrita Junckes
Related Awards
