ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Illustration

Nights By The Lake

Agency DENTSU INC. / Tokyo + Plug Ltd. / TOKYO + NISSHO CO. / TOKYO

Client ASAHIYAKI

Category

Editorial / Spread - Single

Annual ID

ADC101_ILT063M

About the Work

It’s 2020 and the normally boisterous downtown streets are mostly deserted, the nights wrapped in silence. Yet not all is doom and gloom. Rather, many have found this time a chance to revisit the joys of daily life. We created an illustration book encouraging all to cherish the quiet nights of 2020. Back in the 1200s, the people of Japan enjoyed the custom of reciting poems about everchanging emotions while sipping sake and gazing at the moon’s reflection on the surface of the lake. This custom is similar to those nights during the corona-virus pandemic when we could not gather with friends or colleagues, which left time for becoming lost in thought while gazing at the moon. Illustrations of the moon and a woman reflected on the lake, with fluctuations and distortions expressing the discovery of everyday joy and the anxiety triggered by the uncertainty of daily life. These impressions are further accented with words of changing emotions and sentiments. Silver ink recreates the peaceful reflections shimmering on the water surface. Elliptical shapes imply the sake-filled ochoko brought to one’s lips while savoring the lake, the mirror images, and the moon. The hope is that each person who takes this book in hand remembers such a quiet night, and is encouraged to cherish the moon each night, experience a richer life each and every day.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

Plug Ltd. / Tokyo

Publisher

NISSHO CO. / Tokyo

Art Director

Kimiko Sekido

Creative Director

Sayaka Arimoto

Illustrator

Kimiko Sekido

Producer

Yoshitaka Nakano

Printing Director

Noriaki Tosaki

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