ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Illustration

Happiness Collection

Agency Adhemas + round21 / New York

Client round21

Category

Packaging / Series

Annual ID

ADC101_ILT075M

About the Work

round21® partnered with Adhemas to create the exclusive edition of table tennis paddles named “The Happiness Collection,” featuring uplifting concepts with a bold and colorful palette. Happiness is constituted of a combination of small pieces of memories, accomplishments, desires, and objectives fulfilled. Often nostalgic but blended and abstractly composed to form a more prominent feeling, says Adhemas. Every round21© collection conveys positivity and optimism to inspire people to come together, live loud, and create something new. Combined with Japanese craft, the paddles are made with advanced ergonomic design and function, layering materials to create the ultimate game experience: round21® partners with artists who have a passion for changing the perspective of what’s possible.

2022 Awards

Total Points: 3

Merit Honor

Credits

Client / Brand

round21 / New York

Freelancer

Adhemas Batista

Chief Marketing Officer

Jasmine Maietta

Designer

Adhemas Batista

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