ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand-Side / In-House

Awaken Colour

Agency OPPO / Shenzhen + Sauvage / Barcelona

Client OPPO Find X3

Category

Motion / Film Craft / Visual Effects

Annual ID

ADC101_INH012S

About the Work

In China, Find X is a high-end series of smartphones known for the brand spirit of human’s curiosity for exploration and discovering the unknown. But we are not well established as a technology and premium brand globally. To make differentiation among other brands we want to embed a brand spirit story into an informative product feature demo film.
This is an epic story about travel and space exploration. Through the powerful technological features of the FINDX3 smartphone, the explorers chase a mysterious asteroid that unknown to them contains the power to awaken colour and bring a planet back to life that was on the verge of extinction.

2022 Awards

Total Points: 21

Credits

Internal / In-House Agency

OPPO / Shenzhen

Client / Brand

OPPO / Shenzhen

Production Company

Sauvage / Barcelona

Copywriter

Joseph Lau

Composer

Hans Zimmer

Creative Director

James Li

Director

Ernest Desumbila

Director of Photography

Daniel Aranyó

Editor

Joao Teixeira

Executive Creative Director

Joseph Lau

Executive Producer

Eva Laffitte 

Post Art Director

Enric Sant

Post Producer

Yukio Montilla

VFX Supervisor

Carlos Navarro

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