ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Interactive / Social Media
Annual ID
ADC101_INH018B
About the Work
Social media is often used to amplify Black pain and trauma. Facebook has a responsibility to fix that. So when the creative team was briefed on the Black History Month campaign, our social marketing manager asked, “What if we learned about the Black community in its entirety?” The campaign “Written By” aimed to do just that. The Black community is not a monolith and its multiplicity can’t be contained by the 28 days of February. So we partnered with Academy award-winning cinematographer and director, Bradford Young, to hero the people that are writing Black History every day.
As the voice and vision behind the film series “Written By,” Bradford Young interviewed and captured people in the Black Community who are building rich and diverse legacies that transcend time. From Black doulas to entrepreneurs, the highlighted figures have harnessed their purpose and passion to redefine the future. We also partnered with artist Sabla Stays and motion designer Sabrina Curry to create moving posters, inspired by propaganda art, to hero our history writers.
Throughout this campaign, it was important that Facebook was never the author of these narratives, so the script for the final anthem film was sourced entirely from people in the Black community. From posted captions to shared photos, the crowdsourced film was released on March 1, the day after Black History Month ended, to show Facebook’s commitment to the Black community—not just in the month of February, but throughout the entire year.
The “Written By” campaign evolved throughout 2021 with our partner agency, and included a special feature by Tina Knowles to honor Juneteenth. The films kicked off by heroing Tina’s legacy, which began in Galveston, Texas where Juneteenth originated. The series shared how the Black community was honoring Juneteenth traditions and continuing to write their history every day.
As the voice and vision behind the film series “Written By,” Bradford Young interviewed and captured people in the Black Community who are building rich and diverse legacies that transcend time. From Black doulas to entrepreneurs, the highlighted figures have harnessed their purpose and passion to redefine the future. We also partnered with artist Sabla Stays and motion designer Sabrina Curry to create moving posters, inspired by propaganda art, to hero our history writers.
Throughout this campaign, it was important that Facebook was never the author of these narratives, so the script for the final anthem film was sourced entirely from people in the Black community. From posted captions to shared photos, the crowdsourced film was released on March 1, the day after Black History Month ended, to show Facebook’s commitment to the Black community—not just in the month of February, but throughout the entire year.
The “Written By” campaign evolved throughout 2021 with our partner agency, and included a special feature by Tina Knowles to honor Juneteenth. The films kicked off by heroing Tina’s legacy, which began in Galveston, Texas where Juneteenth originated. The series shared how the Black community was honoring Juneteenth traditions and continuing to write their history every day.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Internal / In-House Agency
Creative X Meta
Client / Brand
Creative Experiences, Facebook
Production Company
Serial Pictures
Post Production Company
Exile
Art Director
Sabla Stays
dayday
Composer
Black Violin
Creative Director
John Shirley
Director
Bradford Young
Director of Photography
Shawn Peters
Editor
Marc Thomas
Executive Producer
Violaine Etienne
Hillary Thomas
Producer
Kayli Ennis
Sound Designer
Dan Flosdorf
Colorist
Alex Bickel
Line Producer
Nanette Nelms
Senior Account Director
Naomi Jefferson
Art Director, Creative X
Bryan Evans
Michaela McCrink
Business Affairs Director, Creative X
Cristie Zellmer
Business Affairs Manager, Creative X
Nicholas Sempertegui
Communications Lead
Bjorn Trowery
Community Manager
Shayla Cole
Copywriter, Creative X
Raegan Allsbrook
Creative Director, Creative X
Mariano Cassisi
Devin Baker
Decision Science Manager
Edmund Deng
Decision Scientist
Aimee Huang
Director of Brand Strategy
Andrew Stirk
Director of Social Marketing
Ruth Barton
Editor, Creative X
Adrian Syben
Augustine Arredondo
Executive Producer, Creative X
Mustafa Imam
Facebook Platform Buying Manager
Amber Duran
Apoorva Seetharam
Grace Wong
Head of Creative - Meta, Creative X
Tom Markham
Head of Cultural Moments, Consumer Communications
Vivian Ewalefo
Head of Production, Creative X
Joyce Chen
Head of Program Management, Creative X
Adrienne Walpole
Marketing Researcher
Lia Breunig
Shannon Blyth
Motion Designer, Creative X
Sabrina Curry
Post Supervisor
Eileen Miraglia
Producer, Creative X
Nicholas Blair
Jeffrey Hallenbeck
Program Management Director, Creative X
Jenn Cook
Program Manager Creative X
Kieren Sullivan
Senior Cutting Assistant
Regina Spurlock
Senior Digital Marketing Manager
Alissa Jagarnath
Social & Content Marketing Lead
Hussain Ismall
Social Marketing Manager
Bridget Bland Bogee
Brittany Holt
Social Marketing Strategist
Sam Felix
Strategist/Copywriter
Maceo Paisley
Vice President, Creative X
Amanda Goodspeed
VP, Chief Marketing Officer
Alex Schultz
VP, Corporate Brand Marketing
Kate Rouch
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