ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand-Side / In-House

Year in Search 2021

Agency GOOGLE BRAND STUDIO / San Francisco

Client Google

Category

Advertising / Branded Content / Entertainment

Annual ID

ADC101_INH024M

About the Work

Every year, Google launches a “Year in Search” film – a comprehensive retrospective of the year based on Google's unique ability to highlight what captivated people around the world through the lens of Google Search. And the last few years brought with them a series of global events that left the world in survival mode, forced to overcome unprecedented challenges. In a year that continued to test many, the world searched “how to heal” more than ever. With this insight as the starting point, we created a film that illustrates healing through the specific lens of 2021 – from its darkest moments to its most triumphant, with topics ranging from loss, Covid-19 vaccines, and mental health to resilience, community, family, and ultimately, hope. Along with an instrumental version of “Driver’s License,” the 2021 breakout hit by Olivia Rodrigo, the film featured emotionally resonant moments from gymnast Simone Biles, tennis player Naomi Osaka, and actor Elliot Page. These, paired with powerful events that illustrated communities coming together, wove together a realistic yet hopeful story of how 2021 impacted the world. Since its global launch on Youtube, the film has gotten over 237 million views, and aired on broadcast throughout December.

2022 Awards

Total Points: 3

Merit Honor

Credits

Internal / In-House Agency

Google Brand Studio / San Francisco

Post Production Company

Chapeau Studios / Los Angeles

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