ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Online / Mobile / Content Strategy
Annual ID
ADC101_INT012S
About the Work
Briefing:
YouTube, Vimeo, Instagram.
Musicvideos can be found everywhere.
Clicked by millions of people.
But non of these plays will bring you to the top of the charts.
Our task: to bring Universal’s artist CRO and his latest song on the top of the charts.
Idea:
We created an online music video that was exclusively released on Spotify thanks to a smart hack - and pushed CRO further up the charts with every single play.
Execution:
We used Spotify's new video canvas to replace static album covers.
We overcame the time limit by simply cutting and crafting our music video into pieces and releasing it as a playlist.
This way we could surprise people with a full music video. The first music video on Spotify.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
Ogilvy Germany
Client
Chantal N’Dombasi
Fernanda Lopez de Melo
Client / Brand
Universal Music / Berlin
Production Company
truworks GmbH / Stuttgart
Art Director
Hugo Pareja
Stephan Westerwelle
Copywriter
Anke Roell
Helge Hoffmann
Chief Creative Officer
Bjoern Bremer
Executive Creative Director
Florian Hucker
Creative Chairman
Dr. Stephan Vogel
Account Management
Joerg Kalt
Simon Usifo
Camera, Edit & Grading
Breton Carasso
Oscar Fernandez
Management CRO
Benno Waibel
Lars Hoehn
Nils Reimann
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