ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Interactive

Yamauchi No.10 Family Office

Agency mount inc. / Tokyo

Client Yamauchi No.10 Family Office


Craft in Online / Mobile / Art Direction

Annual ID


About the Work

This website was established by the Yamauchi family, the founding family of Nintendo Co. The goal is to foster the Yamauchi family brand and create understanding and empathy for the organization. The concept is based on the road movie about the Yamauchi family. There are times of peace and tranquility, and other times of stormy events. Nevertheless, they are able to accomplish their mission with the spirit of challenge, originality, and playfulness that has been passed down from generation to generation. As the founding family of Nintendo, the world's leading video game maker, we will never forget to give back our assets to our children's future. The story of the family's long journey and the strong will and ideals that have been handed down from generation to generation are conveyed through the unique expressions of the website. This is a website that truly embodies "Dream. Leap. Live”.

2022 Awards

Total Points: 9


Production Company

mount inc. / Tokyo

Art Director

Masahiro Yonemichi


Junpei Watanabe

Creative Director

Jeong-ho Im

Sound Designer

Kenji Yoshida


Takeshiro Umetsu

Project Manager

Go Kakizaki
Ko Yoshida


Shinsuke Kuriyama

Logo Design

Yuko Nagano


Zal Heiwa Sethna


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