ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Social Media / Tik-Tok
Annual ID
ADC101_INT028B
About the Work
On International Women's Day, PONY MALTA has teamed up with UN Women to have today's most influential women bend the words girls have to say.
To bring #LasNiñasHablan to life, the speeches of more than 50 Latin American girls were initially chosen so that actresses, artists, singers, politicians and other great female leaders could dub them on social networks such as TikTok or Instagram and thus take advantage of their power of influence so that let the world hear what girls have to say.
PONY MALTA, from its purpose of giving all young people, no matter who they are or where they come from, the necessary tools to fulfill their dreams, wants to invite girls to upload their speeches on TikTok or Instagram Reels, using the hashtag # LasNiñasHablan and demonstrate that a better and more equal world is possible for them.
To bring #LasNiñasHablan to life, the speeches of more than 50 Latin American girls were initially chosen so that actresses, artists, singers, politicians and other great female leaders could dub them on social networks such as TikTok or Instagram and thus take advantage of their power of influence so that let the world hear what girls have to say.
PONY MALTA, from its purpose of giving all young people, no matter who they are or where they come from, the necessary tools to fulfill their dreams, wants to invite girls to upload their speeches on TikTok or Instagram Reels, using the hashtag # LasNiñasHablan and demonstrate that a better and more equal world is possible for them.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
MullenLowe SSP3 / Bogotá
Art Director
Gabriel Muñoz
Copywriter
Laura Medina
Creative Director
Guillermo Siachoque
Jorge Eliecer Pinto
Executive Creative Director
Diego Muñoz
Juan David Pardo
Motion Designer
Andrés Torres
Account Director
Fabiana Manzi
Chief Executive Officer
Francisco Samper
Marketing Manager
David Ramirez
Planner
Laura Torres
Chief Business Officer
Jose Manuel Hoyos
Digital Director
Jennifer Boshell
Marketing director
Juan Alonso Torres
Planning Director
Carolina Mejía
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