ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Interactive

Girls Speaks

Agency MULLENLOWE SSP3 / Bogota

Client AB InBev / Pony Malta


Social Media / Tik-Tok

Annual ID


About the Work

On International Women's Day, PONY MALTA has teamed up with UN Women to have today's most influential women bend the words girls have to say.

To bring #LasNiñasHablan to life, the speeches of more than 50 Latin American girls were initially chosen so that actresses, artists, singers, politicians and other great female leaders could dub them on social networks such as TikTok or Instagram and thus take advantage of their power of influence so that let the world hear what girls have to say.

PONY MALTA, from its purpose of giving all young people, no matter who they are or where they come from, the necessary tools to fulfill their dreams, wants to invite girls to upload their speeches on TikTok or Instagram Reels, using the hashtag # LasNiñasHablan and demonstrate that a better and more equal world is possible for them.

2022 Awards

Total Points: 9



MullenLowe SSP3 / Bogotá

Art Director

Gabriel Muñoz


Laura Medina

Executive Creative Director

Diego Muñoz
Juan David Pardo

Motion Designer

Andrés Torres

Account Director

Fabiana Manzi

Chief Executive Officer

Francisco Samper

Marketing Manager

David Ramirez


Laura Torres

Chief Business Officer

Jose Manuel Hoyos

Digital Director

Jennifer Boshell

Marketing director

Juan Alonso Torres

Planning Director

Carolina Mejía

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