ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Video / Online Video
Annual ID
ADC101_INT031B
About the Work
Perhaps in the greatest match of humanity v machine, chess grandmaster, and strategic genius, Garry Kasparov lost to artificial intelligence. We wanted to resurface some of that intrigue, give him the opportunity to once again play a computer, and build excitement around the launch of Hearthstone.
In what begins as a story of revenge, we see that Garry isn’t interested in being the advocate for sentient beings, he is simply a competitor. And he likes to win, against whoever or whatever.
In a plot twist, we get a former #2 world ranked player Slysssa, acting as AI to take on the cunning Kasparov. These two great minds battle it out in a documentary that offers more than just a glimpse of the game, but rather a narrative of out how two completely different minds attack the same goal.
This film gives us all a peek behind the brilliant strategic curtain that is Garry Kasparov. It’s a film that tells the entire story of why Hearthstone isn’t merely a game for gamers, but rather a fun and exciting challenge for all types of brains.
In what begins as a story of revenge, we see that Garry isn’t interested in being the advocate for sentient beings, he is simply a competitor. And he likes to win, against whoever or whatever.
In a plot twist, we get a former #2 world ranked player Slysssa, acting as AI to take on the cunning Kasparov. These two great minds battle it out in a documentary that offers more than just a glimpse of the game, but rather a narrative of out how two completely different minds attack the same goal.
This film gives us all a peek behind the brilliant strategic curtain that is Garry Kasparov. It’s a film that tells the entire story of why Hearthstone isn’t merely a game for gamers, but rather a fun and exciting challenge for all types of brains.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Butler, Shine, Stern & Partners / Sausalito
Production Company
m ss ng p eces / Los Angeles
Chief Creative Officer
John Butler
Pelle Sjoenell
Chief Marketing Officer
Fernando Machado
Cinematographer
Matthew Clegg
Composer
Gavin Brivik
Creative Director
Ed Patterson
Jeff Hornung
Director
Lance Oppenheim
Editor
Lucas Eskin
Executive Creative Director
Sinan Dagli
Executive Producer
Amber Farls
Nathan Lyons-Smith
Walter Kong
Producer
Evan Cunninham
Paul Papanek
Account Director
Aj Marino
Account Executive
Gustavo Feria
Assistant Editor
Will Dwyer
Associate Creative Director
Robison Mattei
Will Sands
Head of Production
Liz Corsini
Senior Integrated Producer
Tess Rockers
Sound Mixer
Juan Nunez
1st AC
Andrew Goh
2nd AD
Ron Misetich
Assistant Production Supervisor
Paul Wong
BB Grip
Alex Ojeda
Co-Producer
Christian Vazquez
Consumer Marketing Manager
Marcella Ziccarelli
Electric
Joe Petkwitz
Founder
Ari Kuschnir
Gaffer
Jacob Abrams
Global Director, Consumer Marketing
Cristiano Alburitel
Head of Marketing
Todd Harvey
Key Grip
Connor Bodell
Managing Partner
Brian Latt
Kate Oppenheim
Michelle Eskin
Production Assistant
Egan Smith
Sienna Tso
Tanner Cole
Production Supervisor
Gus Kousoulas
Senior Director, Global Publishing
Josh Kerwin
Steadicam Op
Nathan Anderson
VP Global Consumer & Digital Marketing
Matt Small
VTR
Gene Balitzki
Related Awards
