ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Online / Mobile / Content Strategy
Annual ID
ADC101_INT039M
About the Work
In February 2021, Nike became the first sports brand to serve her with education and workouts tailored to her menstrual cycle. Based on the insight that training for women shouldn’t be a version of a workout approach designed for men, but instead should be in step with her own physiology to give her the most from her training regime. We curated a suite of workouts tailored to her cycle, education on the different phases, and brand communications announcing the programme across Nike’s & partners channels.
We ignited a conversation around her cycle that she had never been a part of before.
We ignited a conversation around her cycle that she had never been a part of before.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/GA / London
Copywriter
Natalie Ranger
Raakhi Chotai
Chief Creative Officer
Tiffany Rolfe
Creative Director
Bruno DiLucca
Executive Creative Director
Nick Pringle
Producer
Dami Kelekun
Juliette Arnaud
Strategist
Anna Bulman
Erika Bridges
Hannah Vatandoust
Associate Creative Director
Laura Randall
Design Director
Oriana Gaeta
Program Manager
Gretel Oehme
Regional Group Director
Rob Kent
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