ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Interactive

Halo Infinite: Become Master Chief

Agency 215 McCann / San Francisco + Superhero Cheesecake Inc.

Client Microsoft Xbox

Category

Craft in Online / Mobile / Use of Technology

Annual ID

ADC101_INT041M

About the Work

Because we never see his face, the Master Chief has always been a vessel every gamer can step into and assume the mantle of a true hero. In 2021, Xbox’s iconic hero acts as a mirror for the many diverse faces of Halo fandom both past, present, and future. We gave fans of all kinds the ability to put their own unique faces into our official, fully-cinematic Halo commercial. Proving once and for all that heorism has many faces. And we're ALL Master Chief.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

215 McCann / San Francisco

Digital Agency

Superhero Cheesecake Inc.

Production Company

Reset

Music / Sound Production Company

Lime Studios
Kobalt Music Publishing America, Inc

Post Production Company

Company 3
Method Studios
Work Editorial

Copywriter

Steve Couture

Chief Creative Officer

Scott Duchon

Cinematographer

Germain McMicking

Creative Director

Brad Meyers

Director

Garth Davis

Editor

Neil Smith

Motion Designer

Joris van Raaij

Sound Designer

Rohan Young

Account Director

Patrick Meeley

Account Executive

Dylan Williams

Account Supervisor

Christopher Levy

Assistant Editor

Josh Sasson

Colorist

Tim Stipan

Developer

Amber van Os
Lukas Feitsma
Peter Coolen
Thijs Dreef

Head of Production

Jp Colombo

Managing Director

Dave Morrison

Quality Assurance

Alfredo Ferrer
Carina Schutte

Strategy Director

Cassidy Wilber
Ryan Riley

Technical Director

James White

Animation Supervisor

Patrick Heumann

Assistant Account Executive

Akshaya Sridharan

Associate Creative Director / Art Director

Alper Kologlu
Tor Kologlu

Associate Creative Director / Copywriter

Andy Holdeman

Australian Service Company

Exit Films

Backend Developer

Jaōa Rosa
Masoud Jahromi
Riccardo Merli

Business Director

Peter Goldstein

Casting

McGregor Casting

CG Supervisor

Pouyan Navid
Remy Normand

Comp Supervisor

Marc Rice

Design Direction

Massimo Meijer

Digital Producer

Bas Schutte
Michelle Tan
Sisse Skyum

Director of Business Affairs

Mary Beth Barney

Director of Integrated Production

Luke Rzewnicki
Mandi Holdorf
Whitney Ferris

Director of Strategy

Brian Wakabayashi
Sam Chotiner

Environment Lead

Peter Dominik

Flame Lead

Ian Holland

FX TD, Lead

Lyubomir Georgiev Kirkov

Lead Compositor

Sebastian Didier Leclerc

Lead Developer

Stan van Oers

Lead Matte Painter

Gottfried Eder

Lead Tracking Artist/Match Mover

Jeevith Suryakanth

Lighting Supervisor

Mert Yamak

Motion Capture Director

Guy Norris, PROXI

Production Designer

Ruby Mathers

Production Manager

Mary Swain

Rigging Lead

Gerry Hsu

Senior Digital Producer

Alex Healy
Amy Rodier
Justin Visser
Neile Weeks

Senior Producer

Christine Hurty
Matt Moran
Pip Malone

Senior Production Coordinator

Laura Duncan

Senior Strategist

Beth Windheuser
Christian Stewart

SFX

Peter Stubbs

Sound Design & Mix Assistant

Jeremy Nichols

UI Designer

Jaōa de Almeida

UX Designer

Pim van Daelen

VFX Producer

Lisa Goldberg

VFX Supervisor/ECD

Benjamin Walsh

Wardrobe Designer

Maria Pattison

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