ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Social Media / Instagram
Annual ID
ADC101_INT047M
About the Work
Half of all adults under the age of 40 follow at least one travel influencer on social media. So for the launch of Warzone Pacific, Call of Duty’s battle royale game, we sent some of the biggest travel influencers in the world to the most exotic location of them all, Caldera. The fictitious paradise island accessible only in our game.
We started by assembling a squad of hand-selected travel influencers and asked for never-before-posted footage of them in a tropical location. We then Warzone-ified their clip with super intense and incredibly unexpected visual effects that mimicked real Warzone gameplay. Our influencers then dropped their post during the week of the game’s launch and geotagged the island. We followed that up by sending athletes and even a few celebrities to the island, immediately turning @Caldera into the new “IT” destination on Instagram.
We started by assembling a squad of hand-selected travel influencers and asked for never-before-posted footage of them in a tropical location. We then Warzone-ified their clip with super intense and incredibly unexpected visual effects that mimicked real Warzone gameplay. Our influencers then dropped their post during the week of the game’s launch and geotagged the island. We followed that up by sending athletes and even a few celebrities to the island, immediately turning @Caldera into the new “IT” destination on Instagram.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
72andSunny / Los Angeles
Music / Sound Production Company
Human / New York
Post Production Company
Blacksmith
Post Human
Chief Creative Officer
Matt Murphy
Pelle Sjoenell
Chief Marketing Officer
Fernando Machado
Creative Director
Paul Roberts
Ted Kapusta
Executive Creative Director
Zach Hilder
Executive Producer
James Dean Wells
Perry Tate
Sound Designer
Sloan Alexander
Head of Production
Kate Morrison
Strategy Director
Eddie Moraga
Communications Strategy Director
Thomas Steiner
Director, Consumer Marketing
David Cushman
Executive Strategy Director
Bryan Smith
Group Brand Director
William Nader
Lead Artist
Iwan Zwarts
Manager, Consumer Marketing
Kellen Laker
Senior Brand Manager
Annie King
Senior Director, Head of Digital
Matt Gilhooley
Senior Marketing Manager, Digital
Brian Shanahan
Social Engagement Marketing Manager
Grace Dustin
VP, Consumer Marketing
Carolyn Wang
VP, Head of Marketing
Tyler Bahl
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