ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

Aline - The French Dispatch

Agency Wetransfer / Amsterdam

Client Wes Anderson - Fox Searchlight Pictures


Craft in Motion / Film / Animation

Annual ID


About the Work

As the world waited for the release of The French Dispatch, Wes Anderson gathered a small team together to make his first-ever music video to celebrate the feature film’s theme song, Aline. As the film is made in homage to The New Yorker, the artist’s style needed to possess a faint whiff of the magazine’s aesthetic values. Picture this: you’re an illustrator who prefers to work alone, quietly, in your studio, calmly drawing cartoons and answering briefs with pen and ink. Imagine then that you find yourself not only working flat out on what turns out to be a three-year-long collaboration with one of the most famous directors in the world, but also drawing live, on a film set, in front of said director and the entire crew of one of the most hotly anticipated cinematic releases of the decade. The video features Jarvis Cocker as Tip-Top, taking us on a journey through Ennui-sur-Blasé. Along the way we meet the characters of the film and catch glimpses of the plot. We watch as Tip-Top cheerfully uses a floating corpse in a canal as a stepping stone, or dances past Tilda Swinton observing some elderly French gentlemen play pétanque. We climb up and up through the town with the boulangerie delivery vans in a way that seems to move through storeys without ever breaking the shot.

2022 Awards

Total Points: 45


PR / Marketing Agency

Wetransfer / Amsterdam

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