ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Visual Effects
Annual ID
ADC101_MOT010G
About the Work
O₂ is the home internet provider in Germany, which not only offers the greatest Internet availability, but also all available types of internet access technologies - from normal DSL connections to 5G-based WiFi and up to super-fast fiber optic Internet. In short: O₂ has the right internet for every home. To show that, we created a house that stands for every home in Germany: The Every Home. A house that represents all ways of life and the most diverse architectural and building styles that are typical in Germany - from simple to noble, from urban to rural. A total of over 100 different homes under one roof. In a cinematic cinema spot, we brougt this iconic and imposing building to life.
Our protagonist: A pizza delivery girl. She's supposed to deliver a pizza to the top floor. What follows is an adventurous journey through the Every Home. On her way up she meets different residents who use the O₂ Internet in their own way – and walks between different daytimes.
The biggest challenge was to integrate the different homes she passes and the different lighting situations from day to night into the overall structure of the key visual – to have a coherent architectural impression in the end without compromising on realism and plausibility. Atmospheric elements like 2D and 3D clouds and volumetric lights complemented the composition. To support the architectural perception of the total structure, there were shots in which real images were combined with CGI elements and visual effects as well as completely artificial generated sets.
Our protagonist: A pizza delivery girl. She's supposed to deliver a pizza to the top floor. What follows is an adventurous journey through the Every Home. On her way up she meets different residents who use the O₂ Internet in their own way – and walks between different daytimes.
The biggest challenge was to integrate the different homes she passes and the different lighting situations from day to night into the overall structure of the key visual – to have a coherent architectural impression in the end without compromising on realism and plausibility. Atmospheric elements like 2D and 3D clouds and volumetric lights complemented the composition. To support the architectural perception of the total structure, there were shots in which real images were combined with CGI elements and visual effects as well as completely artificial generated sets.
2022 Awards
Total Points: 45
Gold Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
Production Company
Neverest / Hamburg
Media Agency
Havas Media Germany / Frankfurt
Music Company
Peder & Asger Baden
Art Director
Felix Ebell
Theresa Fechler
Director
Rodrigo Saavedra
Director of Photography
Benjamin Todd
Editor
Marcelo Vogelaar
Producer
Konstantin Nerger
Account Director
Sabrina Schwartz
Agency Producer
Christoph Köhler
Global Chief Creative Officer
Alex Schill
Recording
nhb studios / Hamburg
Senior Art Director
Tudor Cucu
Senior Copywriter
Philipp-Morten Gohla
Sound Design
nhb studios / Hamburg
3D
Ivan Pechalin
Karim Eich
Peter Pflaum
Philipp Sieben
Sven Rabe
Sylvia Unglaub
3D Production / VFX
SEHSUCHT / Munich
Account Manager
Nico Lohmann
Audio Producer
Stephan Gill
CEO
Werner Klemm
CG Lead
Sebastian Brandhuber
Chief Consumer Office
Wolfgang Metze
Compositioning
Jan Puchta
Compositioning-Lead
Jonas Stilitz
Concept Art, Matte Painting & 2D
Johannes Müller
Jonas Littke
Creative Director Art
Pavel Bondarenko
Creative Director Copy
Daniel Steller
Director Brand & Marketing Communications
Michael Falkensteiner
Film Production Company
REKORDER / Berlin
Flame
Christopher Klotz
Norman Struwe
Head of Competence Center Communication
Brigitte Giels
Head of Media, Sponsoring & Brand Data Analytics
Hans Jordan
IT
Norman Zeidler
Simon Cyrus
Junior Account Manager
Johanna Pitz
Lighting-Lead
Joris Van den Berg
Managing Creative Partner
Leif Johannsen
Patrick Matthiensen
Managing Partner
Lars Holling
Post-Production / Grading
Marla Colour Grading / Sao Paulo
Postproducer
Amel Mahouast
Principal E2E Communication
Georg Ludwig
Principal End to End Communications
Nikolaus Lemli
Production Assistant
Valeria Preisler
Production Designer
Mark Connell
Production Lead
Dominik Meis
Senior Brand Manager
Rafael Binczyk
Senior Marketing Communications Manager
Stefanie Welter
Senior Media Manager
Tobias Jacob
Service Production
Shelter Film / Kyiv
Sound Engineer
Felix Lamprecht
Johannes Roeske
Markus Roseneck
Stephan Lügger
Talent
Barbara Gonzalez Rada
VFX Executive Producer
Matthias Winter
VFX Producer
Amelie Zilliox
VFX Supervisor / Compositioning
Mortimer Warlimont
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