ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Use of Music / Sound
Annual ID
ADC101_MOT019S
About the Work
When we set out to relaunch Bush’s Beans as That Beautiful Bean Co., we made it our mission to put beans on their proper pedestal to show the world how beautiful and gloriously perfect beans really are. But there was one major cultural (and lyrical) enemy standing in our way: “Beans, beans, the musical fruit, the more you eat, the more you toot.” The most famous song about beans, that every kid on every continent learns at a young age, is only focused on one thing — the fact that, yeah, sometimes they make you a little gassy.
We couldn’t stand by and let this flatulent tune continue to tarnish the bean’s good name. We needed to create a new bean song to correct the musical and historical record, to elucidate all the beautiful qualities of beans, and also scientifically explain the whole farts thing. And we needed to go big. We partnered with Josh Groban — haver of arguably the world's most beautiful voice — to write and record a new song from scratch, basing the premise of the song off a true story from his childhood lunchroom. Josh then starred in a music video directed by Jon Krisel (co-creator of “Portlandia,” “Check it Out with Dr. Steve Brule,” “Baskets”) to properly release the song into the world and set the toot record straight once and for all.
We couldn’t stand by and let this flatulent tune continue to tarnish the bean’s good name. We needed to create a new bean song to correct the musical and historical record, to elucidate all the beautiful qualities of beans, and also scientifically explain the whole farts thing. And we needed to go big. We partnered with Josh Groban — haver of arguably the world's most beautiful voice — to write and record a new song from scratch, basing the premise of the song off a true story from his childhood lunchroom. Josh then starred in a music video directed by Jon Krisel (co-creator of “Portlandia,” “Check it Out with Dr. Steve Brule,” “Baskets”) to properly release the song into the world and set the toot record straight once and for all.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
Carmichael Lynch / Minneapolis
Production Company
Caviar
Music / Sound Production Company
We Are Walker
Post Production Company
Cabin
Color Collective
Shape + Light
Art Director
Kyle Johnson
Writer
Zack Johnson
Chief Creative Officer
Marty Senn
Creative Director
Chad Temples
Daniel Alves
Rob Trent
Designer
Matt Rector
Director
Jonathan Krisel
Director of Photography
Larken Seiple
Editor
Scott Butzer
Executive Producer
Adam Becht
Cara Lehr
Dominique Anzano
Producer
Katy Lester
Account Director
Mackenzie Halvorsen
Head of Production
Orlee Tatarka
Line Producer
Berhard Rahill
Music Producer
Bernie Herms
Project Manager
Shannon Gabrick
Public Relations
Rebecca Lunna
Senior Digital Producer
Michale Sevy
Assitant Editor
Gus Ramon
Audio Mix
Jorge Vivo
Brand Planner
Maria Pazos
Director of Account Management
Stacy Janicki
Director of Business Affairs
Vicki Oachs
Flame Support
Pat Hunsberger
Group Account Director
Sarah Scherbring
Managing Director/Executive Producer
Michael Sagol
Online Artist
Mandy Sorenson
Performer / Songwriter
Josh Groban
Post Producer
Michelle Andre
Social Engagement
Bob Ringer
Sidney Anderson
Songwriter
Jonathan Krisel
Telecine
Alex Bickel
Related Awards
