ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

G-Star RAW - The Rhythm of Denim

Agency The Family / Amsterdam + Sizzer B.V. / Amsterdam + HALAL / Amsterdam

Client G-star


Craft in Motion / Film / Use of Music / Sound

Annual ID


About the Work

In this choreography-drained, tap-dance fuelled and strictly rhythm driven film, we are proud to be the main ingredient. It was a very fun process to brew this wonderful stew together with an actual top notch choreographer (Jack Evans), which also enabled us to sync our bespoke composition utmost thoroughly. Connecting the dots in such a collaborative way felt special and creative in a newfangled way.

2022 Awards

Total Points: 9



The Family / Amsterdam

Production Company

HALAL / Amsterdam

Music / Sound Production Company

Sizzer B.V. / Amsterdam


Mark van Bruggen


Paul Geusebroek

Director of Photography

Menno Mans


Brian Ent

Executive Creative Director

Ed van Bennekom
Joris Kuijpers

Executive Producer

Job Sanders
Gijs Determeijer

Music Supervisor

Rachel Tauwnaar

Account Director

Louise Mathlener


Jack Evans


Kamira Samuel
Lee Howard

Executive Music Producer

Michiel Marsman

Executive Music Supervisor

Sander van Maarschalkerweerd


Laurens Orij


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