ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

Magic

Agency Wizz / Quad Group / Paris + Wieden+Kennedy / Portland + Psyop + Blacklist / Los Angeles

Client Hayward

Category

Craft in Motion / Film / Animation

Annual ID

ADC101_MOT049M

About the Work

The film takes place during a hurdling competition at the famed Hayward Stadium with a focus on one ace hurdler as he puts on a gutsy performance while being cheered on, making 'Hayward Magic' come to life. As the audience watches on, they see him passing the iconic Hayward Field tower, unable to stop, as the spot follows the hurdler through the four seasons. In the process, he overcomes everything in his way. Released to inspire a new generation of Track & Field stars, the project was produced in only a handful of weeks and created with 24 frames per second – a rare feat in stop-motion animation - resulting in a precise reproduction of the distinctive techniques and movements of high-level hurdling.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

Wieden+Kennedy / Portland

Production Company

Wizz / Quad Group / Paris
PsyOp/Blacklist / Los Angeles

Animator

Julien Jourdain

Director

Victor Haegelin

Director of Photography

Jeremy Lesquenner

Executive Producer

Andrew Linsk

Animation

Wizz / Quad Group / Paris

Set Design

Bertrand Leclerc
Geraldine Stivet
Kenza Mekiri
Tifenn Danion

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