ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

The true Santa Claus

Agency JUNG VON MATT AG / Hamburg + 2WEI Music / Hamburg + bEpic GmbH + BWGTBLD GmbH / Berlin

Client Netto Marken-Discount Stiftung & Co. KG


Craft in Motion / Film / Animation

Annual ID


About the Work

Every child knows Santa Claus- but how did he become the legendary figure that makes every Christmas so magical? Netto's online short film "Der Wahre Weihnachtsmann" (The Real Santa Claus) answers precisely this question and tells the heartwarming "origin story" of Santa Claus. However, the viral also had another big task: to provide a big stage for the anniversary partnership between Netto and the Peter Maffay Foundation. With the sale of Tabaluga products, the foundation has been offering disadvantaged children a new perspective for five years now. The lovingly animated full CGI film shows how a bullied outsider finds his destiny and a message about the unlimited potential of children. With 663 comp versions, 120,000 beard strands, 74 Santa model versions, 222 Santa look versions, 22 artists, and 3 days of virtual production, we beautifully illustrated and crafted the motto of our campaign – the greatest gift is to help the little ones!

2022 Awards

Total Points: 3

Merit Honor



Jung von Matt AG / Hamburg

Production Company

BWGTBLD GmbH / Berlin

Music / Sound Production Company

2WEI Music / Hamburg

Post Production Company


Director of Photography

Albrecht von Grünhagen

Executive Creative Director

Andreas Hilbig

Executive Producer

Jakob Preischl


Philipp Weinrich

Agency Producer

Dennis Wendt

Managing Director

Stephan Giest

Animation Supervisor

Tobias von Burkersroda

CG Artist

Alexander Bollgoehn
Dennis Petzina
Ecem Okumus
Felix Höhne
Femke Schaufenberg
Florian Friedmann
Lucas Amaral
Max Stöhr
Randoslaw Jamrog
Rico Dober
Roman Neugebauer
Tanja Krampfert

CG Supervisor

Felix Höhne

Client Service Director

Annette Krebs

Concept Post Production

Benjamin Sabbatini
Marc Müller
Olga Sokal
Paula Blesa
Pete McDonald
Pierre Breton

Coordination Post Production

Milan Braune
Pablo Almeida


Chris Weingart

FX Supervisor

Radoslaw Jamrog

Managing Director (Creation)

Dörte Spengler-Ahrens

Managing Director Post Production

Martin Herzberg

Pipeline / Virtual Production

Tony Dorfmeister

Producer Post Production

Lion Graf
Moritz Bunk

Producer's Assistant

Nikita Miktin

Project Management

Lisa Artaker

VFX Supervisor

Bastian Konradt

Virtual Production Supervisor

Radoslaw Jamrog


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