ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

Mum,I Love You.

Agency THE PAPER / Shanghai + Yuan

Client The Paper


Craft in Motion / Film / Animation

Annual ID


About the Work

Yueyue and his family live in Shanghai. When Yueyue was 3 years old, he was diagnosed with autism spectrum disorder. It was hard for the family when they were told that the young boy wouldn’t develop language skills, or only have basic abilities. But from her initial misunderstanding of the child, Yueyue’s mother has made it her mission to comprehend more and more about her son’s inner world. A short animated documentary, based on the family’s most private and enlightening moments, tells the story of a mother confronting fate and bringing hope into her son’s life.


The original chinese version with different ending.

2022 Awards

Total Points: 3

Merit Honor


Media Distribution Company

THE PAPER / Shanghai


yuan li

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