ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Direction
Annual ID
ADC101_MOT061M
About the Work
Nike's new campaign, "Play New," invites people to embrace and PLAY NEW sports, celebrating the failings that come on the road to trying something you’ve never done before.. As well as a diverse group of people from across the world the film also features elite athletes like Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, experimenting with new sports as well as award-winning music artist Rosalía. The launch film is accompanied by a playful voiceover. “You know what…. here’s for going for it and being terrible. To giving it your all even though you kind of suck.”
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
Nike
Production Company
Pulse Films
Music / Sound Production Company
JOINT Edit
Creative Director
Alberto Ponte
Ryan O'Rourke
Director
32
Executive Producer
Hillary Rogers
Producer
Jennifer Haberstock
Sound Designer
Matt Sanchez
Editorial
Whitehouse Post / Chicago
Production Designer
Jahmin Assa
VFX
A52 / Santa Monica
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