ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

Play New

Agency Pulse Films + Wieden+Kennedy / Portland + NIKE

Client Nike


Craft in Motion / Film / Direction

Annual ID


About the Work

Nike's new campaign, "Play New," invites people to embrace and PLAY NEW sports, celebrating the failings that come on the road to trying something you’ve never done before.. As well as a diverse group of people from across the world the film also features elite athletes like Sabrina Ionescu, Dina Asher-Smith and Blake Leeper, experimenting with new sports as well as award-winning music artist Rosalía. The launch film is accompanied by a playful voiceover. “You know what…. here’s for going for it and being terrible. To giving it your all even though you kind of suck.”

2022 Awards

Total Points: 3

Merit Honor



Wieden+Kennedy / Portland

Client / Brand


Production Company

Pulse Films

Music / Sound Production Company


Creative Director

Alberto Ponte
Ryan O'Rourke



Executive Producer

Hillary Rogers

Sound Designer

Matt Sanchez


Whitehouse Post / Chicago

Production Designer

Jahmin Assa


A52 / Santa Monica

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