ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft


Agency FCB / New York + Spotify Advertising / New York + Object & Animal / Marina Del Rey + Wave Studios / New York

Client Spotify


Craft in Motion / Film / Visual Effects

Annual ID


About the Work

Advertisers are in a perpetual battle for attention. With engagement levels far greater than any other medium, (+24% over TV and +27% over social), the Spotify platform should be a priority for savvy advertisers. Unfortunately, under 2% of marketing spend goes to digital audio, and b2b target of advertising decision-makers considered Spotify after lower attention channels, if they considered it at all. Our brief was simple: get advertisers to understand that on Spotify, they reach an audience that’s fully immersed. So, we brought the Spotify experience to life by capturing the immersive, engaged flow state Spotify listeners live in. We showed our target how Spotify was an oasis of attention and engagement – a protective auditory bubble – in the midst of a world of chaos and distraction. The content drove immediate and unprecedented results far beyond campaign objectives: 1.4 billion media impressions, 10K marketing leaders engaged (double the goal), 14.6% VCR, and 185k new users. And even more importantly, “Bubbles” elevated the Spotify Advertising business itself with 75% year-to-year growth and €1 Billion ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history.

2022 Awards

Total Points: 3

Merit Honor



FCB / New York

Client / Brand

Spotify Advertising / New York

Music / Sound Production Company

Object & Animal / Marina Del Rey
Wave Studios / New York

Executive Creative Director

Gary Resch

Executive Producer

Chris Lenz
James Cunningham

Account Supervisor

Sean Kittredge

Associate Creative Director

James Meiser

Music Producer

Melissa Chester

Senior Art Director

Justin Batten

Senior Copywriter

Ken Syme

Senior Digital Producer

Margot Meyerhoff

Chief Strategy Officer

Todd Sussman

Co-Chief Creative Officer

Gabriel Schmitt
Michael Aimette Aimette

Director of Integrated Production

Adam Isidore

Director, Strategic Planning

James Friedman

Editor & Animator

Breithner Monteiro

Global Creative Lead

Tammijean Triplett

Global Creative Partner

Danilo Boer

Global Director Enterprise Marketing

Sarah Kiefer

Global Strategy Manager

Andrea Kim

Head of Advertising Business Marketing

Khurrum Malik

Sound Designer/Mixer

Chris Afzal

SVP Business Lead

Tara Graff

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