ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Bubbles
Agency FCB / New York + Spotify Advertising / New York + Object & Animal / Marina Del Rey + Wave Studios / New York
Category
Craft in Motion / Film / Visual Effects
Annual ID
ADC101_MOT069M
About the Work
Advertisers are in a perpetual battle for attention.
With engagement levels far greater than any other medium, (+24% over TV and +27% over social), the Spotify platform should be a priority for savvy advertisers. Unfortunately, under 2% of marketing spend goes to digital audio, and b2b target of advertising decision-makers considered Spotify after lower attention channels, if they considered it at all.
Our brief was simple: get advertisers to understand that on Spotify, they reach an audience that’s fully immersed.
So, we brought the Spotify experience to life by capturing the immersive, engaged flow state Spotify listeners live in. We showed our target how Spotify was an oasis of attention and engagement – a protective auditory bubble – in the midst of a world of chaos and distraction.
The content drove immediate and unprecedented results far beyond campaign objectives: 1.4 billion media impressions, 10K marketing leaders engaged (double the goal), 14.6% VCR, and 185k new users.
And even more importantly, “Bubbles” elevated the Spotify Advertising business itself with 75% year-to-year growth and €1 Billion ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history.
With engagement levels far greater than any other medium, (+24% over TV and +27% over social), the Spotify platform should be a priority for savvy advertisers. Unfortunately, under 2% of marketing spend goes to digital audio, and b2b target of advertising decision-makers considered Spotify after lower attention channels, if they considered it at all.
Our brief was simple: get advertisers to understand that on Spotify, they reach an audience that’s fully immersed.
So, we brought the Spotify experience to life by capturing the immersive, engaged flow state Spotify listeners live in. We showed our target how Spotify was an oasis of attention and engagement – a protective auditory bubble – in the midst of a world of chaos and distraction.
The content drove immediate and unprecedented results far beyond campaign objectives: 1.4 billion media impressions, 10K marketing leaders engaged (double the goal), 14.6% VCR, and 185k new users.
And even more importantly, “Bubbles” elevated the Spotify Advertising business itself with 75% year-to-year growth and €1 Billion ad revenue for the first time ever, making 2021 the best year in Spotify Advertising history.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
FCB / New York
Client / Brand
Spotify Advertising / New York
Music / Sound Production Company
Object & Animal / Marina Del Rey
Wave Studios / New York
Creative Director
Alexandre Abrantes
Richard Frankel
Director
Amber Grace Johnson
Executive Creative Director
Gary Resch
Executive Producer
Chris Lenz
James Cunningham
Producer
Eleni Giannopoulos
Myriam Schroeter
Account Supervisor
Sean Kittredge
Associate Creative Director
James Meiser
Music Producer
Melissa Chester
Senior Art Director
Justin Batten
Senior Copywriter
Ken Syme
Senior Digital Producer
Margot Meyerhoff
Chief Strategy Officer
Todd Sussman
Co-Chief Creative Officer
Gabriel Schmitt
Michael Aimette Aimette
Director of Integrated Production
Adam Isidore
Director, Strategic Planning
James Friedman
Editor & Animator
Breithner Monteiro
Global Creative Lead
Tammijean Triplett
Global Creative Partner
Danilo Boer
Global Director Enterprise Marketing
Sarah Kiefer
Global Strategy Manager
Andrea Kim
Head of Advertising Business Marketing
Khurrum Malik
Sound Designer/Mixer
Chris Afzal
SVP Business Lead
Tara Graff
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