ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Motion / Film / Gaming Craft

Wheel of Time

Agency Imaginary Forces

Client Amazon

Category

Motion / Film / Title Sequences

Annual ID

ADC101_MOT078M

About the Work

We embraced the idea of weaving themes of magic and matriarchy into the opening. Starting with the breaking of the world, a single strand of horizon snaps, bursting into an array of jewel-toned threads as they layer into a loom of cosmic scale. Within our concept of a vast tapestry, power is channeled and patterns emerge. The seven Ajah colors of the female Aes Sedai entwine before the image unravels to reveal our reimagined logo: an endless serpent spiral.

2022 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Imaginary Forces

Creative Director

Karin Fong

Editor

Zach Kilroy

Illustrator

Ella Lee

Producer

Renee Robson

Compositor

Martin Karlsson

Coordinator

Jake Kirk

Design Intern

Ailis O'Reilly

Designer/Animator

Henry Chang
Jake Ferguson
Russ Gautier

Development Producer

Rachael Cohen

Flame Artist

Rod Basham

Logotype Designer

Isabell Hacker

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