ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Motion / Film / Title Sequences
Annual ID
ADC101_MOT079M
About the Work
SEE's second season picks up after the catastrophe in Season 1 that wiped out most of humanity and left the few survivors unable to see. This sequence is designed to capture the essence of this season's arc in which the survivors venture into the dangerous unknown. The show creators worked very closely with blind actors and consultants to make sure that the portrayals were based on an intense understanding of how people are able to comprehend their environment and progress through a space. The concepts of echolocation and sensory perception play a large in role in this. Just as a blind person might feel their way through the space in front of them before moving onto the next area, we designed moments in the sequence in which the ground plane and other visual information revealed themselves in pieces.
Much of this has to do with gathering small bits of information based on other senses and gradually piecing together the sense of space in the mind's eye. Whether representing a mountain range, an empty skyscraper or blind soldiers fighting for their lives, every object in the piece had to get the VFX reveal treatment.
This post-apocalyptic world the characters find themselves in is represented in the piece in a somewhat abstract form, much of which is subsumed in the tendril-like forms we created to enhance the mysterious sense the characters feel making their way through this strange new world.
This sequence was likely the most ambitious and technically complex project I'd done to date. There were so many elements that had to fit together perfectly. And to make things even more challenging, we made the "camera" seem to flow seamlessly through all the shots to give the entire sequence the feeling of being a single epic journey.
2022 Awards
Total Points: 3
Merit Honor
Credits
Client / Brand
Apple
Production Company
Endeavor Content
Post Production Company
Method Made / New York
Creative Director
Johnny Likens
Designer
Danil Kryvoruchko
Executive Producer
Adrienne Mitchell
Producer
Chris Arruda
Managing Director
Stuart Robinson
Senior Producer
Emily Schaeberle
CG Arist/Lighter
Claire Yawen Chang
CG Artist
Jeongyeon Son
CG Supervisor
Brian Dinoto
Compositor
Michael Glenn
Rodrigo de la Parra
Executive Producer and Showrunner
Jonathan Tropper
FX Artist
David Derwin
Kevin Gillen
Tomas Zaveckas
Production Coordinator
Natalia Zsholobchuk
Senior FX Supervisor
Tomas Slancik
VFX Supervisor
Gong Myung Lee
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