ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Motion / Film / Title Sequences
Annual ID
ADC101_MOT080M
About the Work
Plains Of Yonder conceived and created the opening title sequence for Mike White’s HBO series The White Lotus. The social satire takes a hard, tropical stare into lives of the overprivileged the chasm between those being served and those doing the serving.
To capture the peculiar spirit of the show, we conceived of a series of idyllic wallpaper patterns inspired by the resort suites within the show (Palm, Hibiscus, Pineapple and Tradewinds). These patterned chapters become little worlds where monkeys frolic and leopards snooze on giant leaves.
But as the gaze moves closer, all is not well in paradise; A chameleon transforms, testicular fruit rots on the vine, a snake lays in wait, insatiable caterpillars decimate their own scenery, a fish finds its end in a tangle of venomous tentacles, and traditional outrigger rowers battle an unsurmountable wave. The scenes hold hidden clues to themes and storylines within the show.
The scenes are treated with physical wallpaper effects: real-world light reflections, mis-registered paper seams, hand held camera movements, mold growth and ink-bleed animations.
2022 Awards
Total Points: 3
Merit Honor
Credits
Production Company
Plains Of Yonder / Seattle
Composer
Cristobal Tapia de Veer
Director
Katrina Crawford
Mark Bashore
Editor
Katrina Crawford
Mark Bashore
Executive Producer
Jennifer Senkler
Illustrator
Lezio Lopes
Concept & Art Direction
Katrina Crawford
Mark Bashore
Visual Effects & Animation
Simon Mowbray
Related Awards
