ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Packaging Design

Degree Inclusive

Agency Wunderman Thompson Argentina

Client Unilever


Design for Good / Packaging Design

Annual ID


About the Work

We believe products reflect the people who create them. Our motto is “build with, not for”. Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed. The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence. We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility. We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply. A specially designed bottle that allows people with disabilities to apply deodorant easily themselves. The design addresses most mobility and functional diversity needs through a new size, form and features integrating magnetic components, ergonomic openings and a hook. It is also designed to be easier for people with vision impairment, with its recognizable shape and braille tagging and auditory cues through magnets. Innovative design elements include: -MAGNETIC CAP for easier opening and closing for users with limited muscle strength and allowing for auditory confirmation for visually impaired users. -LARGER ROLLERBALL to cover more surface area in one swipe -HOOK design for easier handling (the hook can be hung for opening with one hand). -EMBOSSED LOGO for the visually impaired. -Bottom GRIP that requires limited to no finger movement. -REFILLABLE design to reduce plastic consumption. Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE.

2022 Awards

Total Points: 45



Wunderman Thompson Argentina

Production Company


Music / Sound Production Company

Perra Santa

Chief Creative Officer

Natalia Benincasa


Martín Donozo

Director of Photography

Sebastian Cantillo

Executive Producer

Agustin Gutierrez


Marco Pilosio

Account Director

Dana di Lello

Account Executive

Caitlin Gronski   

Content Strategist

Daniel Alaniz

Post Production

Luis Staffolani

Project Manager

Ana Laura Rodríguez


Victoria Cole
José Arnal

Community Manager

Vincenzo Mazzei

Creative Collaborators

Nicolás Trapanese
Santiago Estevez

Creative Operations Leader

Paula Akel

Director of Global Creative Operations

Nora Farley

Disabled co-collaborators Argentina

Andrea López de Mora
Cecilia Rizzo
Lidia Beatriz Peyronnet
Mercedes Monjaime

Disabled co-collaborators US

Keah Brown
Keisha Greaves
Lissa Loe
Natalie Trevonne


Leandro Ramirez

General Account Director

Eliana Kaplan

Global Ass. Brand Manager

Edward Jones

Global Assistant Brand Manager

Stephanie Bau

Global Brand Director

Lucy Howdle

Global Brand Vice President

Kathryn Swallow

Global CCO

Bas Korsten
Daniel Bonner

Global Client Lead Unilever

Inge Selawry

Global Lead inclusive Design

Christina Mallon

Global Planning Lead

Nicky Buss

Global Project Management

Bart Etcheverry

Global R&D Director

Andy Butterworth

Global Senior Brand Manager

Emily Heath
Denise Savoia

Global Senior Consumer Market Insights Manager

Alex Harrison

Global Senior Technical Manager

Laura Hutcheon

Graphic Production Manager

Daniel Gatto

Head of Art

Fernando Rossini

Head of Social Media

Silvina Coto

Integrated Production Leader

Josefina Espil


Dany Minaker
Sebastian Tarazaga

Occupational Therapist

Michael Tranquilli

PR Director

Jessica Hartley

Product Design

SOUR Studio

Production Manager

Mariana Jauregui

Senior Account Executive

Rona Horowitz

Senior Account Supervisor

Jill Condulis

Senior Vice President

Adam Bricault
Sharelyn Devonish

Sound Post Production

Porta Studio

Sr. Account Executive

Ramiro Pannunzio

Strategy Lead

Aurelia Sisinni
Ronny Weter

U.S. Ass. Brand Manager

Teri Minogue

U.S. Senior Marketing Manager

Chiara Grillo

Unilever PR Agency


Vice President

Dave Brigandi

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