ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Packaging Design
Annual ID
ADC101_DFG010G
About the Work
We believe products reflect the people who create them. Our motto is “build with, not for”.
Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.
The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.
We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.
We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply.
A specially designed bottle that allows people with disabilities to apply deodorant easily themselves. The design addresses most mobility and functional diversity needs through a new size, form and features integrating magnetic components, ergonomic openings and a hook. It is also designed to be easier for people with vision impairment, with its recognizable shape and braille tagging and auditory cues through magnets.
Innovative design elements include:
-MAGNETIC CAP for easier opening and closing for users with limited muscle strength and allowing for auditory confirmation for visually impaired users.
-LARGER ROLLERBALL to cover more surface area in one swipe
-HOOK design for easier handling (the hook can be hung for opening with one hand).
-EMBOSSED LOGO for the visually impaired.
-Bottom GRIP that requires limited to no finger movement.
-REFILLABLE design to reduce plastic consumption.
Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE.
2022 Awards
Total Points: 45
Gold Cube
Credits
Agency
Wunderman Thompson Argentina
Production Company
LaDoble
Music / Sound Production Company
Perra Santa
Chief Creative Officer
Natalia Benincasa
Creative Director
Agustín Alba
Andrea Ventura
Gastón Cánaves
Pablo Maldonado
Director
Martín Donozo
Director of Photography
Sebastian Cantillo
Executive Producer
Agustin Gutierrez
Producer
Marco Pilosio
Account Director
Dana di Lello
Account Executive
Caitlin Gronski
Content Strategist
Daniel Alaniz
Post Production
Luis Staffolani
Project Manager
Ana Laura Rodríguez
CEO
Victoria Cole
José Arnal
Community Manager
Vincenzo Mazzei
Creative Collaborators
Nicolás Trapanese
Santiago Estevez
Creative Operations Leader
Paula Akel
Director of Global Creative Operations
Nora Farley
Disabled co-collaborators Argentina
Andrea López de Mora
Cecilia Rizzo
Lidia Beatriz Peyronnet
Mercedes Monjaime
Disabled co-collaborators US
Keah Brown
Keisha Greaves
Lissa Loe
Natalie Trevonne
Editor/Animator
Leandro Ramirez
General Account Director
Eliana Kaplan
Global Ass. Brand Manager
Edward Jones
Global Assistant Brand Manager
Stephanie Bau
Global Brand Director
Lucy Howdle
Global Brand Vice President
Kathryn Swallow
Global CCO
Bas Korsten
Daniel Bonner
Global Client Lead Unilever
Inge Selawry
Global Lead inclusive Design
Christina Mallon
Global Planning Lead
Nicky Buss
Global Project Management
Bart Etcheverry
Global R&D Director
Andy Butterworth
Global Senior Brand Manager
Emily Heath
Denise Savoia
Global Senior Consumer Market Insights Manager
Alex Harrison
Global Senior Technical Manager
Laura Hutcheon
Graphic Production Manager
Daniel Gatto
Head of Art
Fernando Rossini
Head of Social Media
Silvina Coto
Integrated Production Leader
Josefina Espil
LATAM CCO
Dany Minaker
Sebastian Tarazaga
Occupational Therapist
Michael Tranquilli
PR Director
Jessica Hartley
Product Design
SOUR Studio
Production Manager
Mariana Jauregui
Senior Account Executive
Rona Horowitz
Senior Account Supervisor
Jill Condulis
Senior Vice President
Adam Bricault
Sharelyn Devonish
Sound Post Production
Porta Studio
Sr. Account Executive
Ramiro Pannunzio
Strategy Lead
Aurelia Sisinni
Ronny Weter
U.S. Ass. Brand Manager
Teri Minogue
U.S. Senior Marketing Manager
Chiara Grillo
Unilever PR Agency
Edelman
Vice President
Dave Brigandi
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