ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Packaging Design
Annual ID
ADC101_DFG056M
About the Work
1 in 5 people will get skin cancer. And the most dangerous form is malignant melanoma. Luckily there are endless apps that help detect the signs. So problem solved, right? Wrong. Detect melanoma early and it's 99% curable. Detect it late and it could be too late. That's why checking is so important, yet so few people do it. So how do you get them to check?
NIVEA SUN took a simple plaster – a household item that people use on average twice a year – and turned it into a powerful reminder for people to check their skin for the early signs of melanoma.
Plasters in diverse skin tones were printed with realistic melanoma, to remind people to check their skin show them what to check for too. And the plaster’s message reaches people right at the moment when they are already caring for their skin – in a way that technology does not.
On the box, a bold line: ‘this could save your life’ urges people into action, while on the reverse, the ABCDE of melanoma guides people through the different symptoms. The packaging itself is not only a guide – it also links people directly to online information about skin cancer prevention and treatment via a QR code.
On social media, influencers shared plaster unboxing videos with the hashtag #SaveYourSkin, spreading awareness further. Two days after launching, the plasters were out of stock in NIVEA stores. 20,000 plasters found their way to Nivea customers and visits to NIVEA's Skin Cancer Awareness Portal multiplied – starting a new chapter in NIVEA’s global commitment against skin cancer.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
.fount GmbH / Berlin
Music / Sound Production Company
Massive Music / Berlin
Art Director
Boreum Kim
Renato Valim
Creative Director
João Peixoto
Sarah Buggle
Senior Copywriter
Harvey Wilks
Art Intern
Carol Benito
Client Service Director
Kristian von Elm
Copy Intern
Arief Dharmawan Britantio
DTP Operator
Silke Fleischhauer
Global Director NIVEA Communication Operations & Agency Management
Dagmar Janke
Head of Productions
Malte Rehde
Junior Art Buyer
Antonia Mosler
Junior Concept Creative
Natalia Zapata
Junior Copywriter
Juan Kebork
Managing Director Creative & Partner
Dörte Spengler-Ahrens
Jan Harbeck
Project Manager Social Media
Antonia Kuehn
Senior DTP Operator
Marion Beeck
Senior Print Production Manager
Birgit Weber
Senior Project Manager & Operations
Moya Koren
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