ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Beverage - Single
Annual ID
ADC101_PKG011B
About the Work
Working with the founders of Agua Mágica, we created a brand that articulated the ethos behind the mezcal: to bring the ancient culture of Oaxaca to the rest of the world while fairly partnering with the local farming community. We ideated the Agua Mágica name, logo, visuals, tone as well as custom bottle and package design. To help launch the brand, we worked with local artisans and film makers to authentically bring this magical part of the world to a global audience.
2022 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Mythology / New York
Creative Director
Anthony Sperduti
Photographer
David William Baum
Design Director
Sophie Mascatello
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